ONDA: 'We're leveling the playing field for independent properties—and driving balanced growth across the hospitality industry.'
Small Hotels Meet ONDA, See Revenue Surge Up to 1,300%
Independent properties using ONDA defy COVID-19, hit all-time revenue highs within two years
Top-performing residence hotels team up with ONDA's new brand 'SoTA Collection,' scale fast
Outdoor stays—camping, glamping—boom alongside pool villas and pensions fueled by revenge travel
ONDA: "We're leveling the playing field for independent properties—and driving balanced growth across the hospitality industry"
(Press Release — June 23, 2021) As platform-driven growth becomes the new norm, independent accommodations using ONDA's B2B hospitality platform are posting dramatic revenue gains.
ONDA announced today that May 2021 sales data shows average revenue up 50.3% for pensions, 73.5% for pool villas, and 118.3% for campgrounds compared to May 2019—two years earlier. Guesthouses, hit hard by COVID-19, saw a 10%+ decline over the same period.
Pensions show the steadiest climb, with long-time ONDA users seeing consistent growth. One Jeju pension recorded a jaw-dropping 1,382% revenue increase over two years. Another on the island posted a 920%+ gain.
"ONDA's multichannel distribution and ongoing partner support have leveled up how we operate," said Kim Won-chul, owner of Namhae Cherry Blossom Road Pension. "I can focus on guests—not juggling booking platforms."
Kim Do-woon of Yeonhwa Pension in Busan's Gijang district added: "The social media marketing support has been a game-changer. I hope ONDA keeps growing—because when they win, we win."
Revenge travel drives pool villa demand
Travelers skipping overseas trips are splurging on private pool villas. One property in South Gyeongsang saw revenue jump 963% after adopting ONDA. A Gyeonggi-do villa clocked 740% growth. On average, pool villas using ONDA posted 73% revenue gains.
Outdoor stays take off
Camping, glamping, and caravan rentals are thriving. Campgrounds averaged 118% growth, glamping 114%, and caravans 130%.
Residence hotels scale with SoTA Collection
The emerging residence hotel (serviced apartment) segment is taking off. Properties on ONDA saw 716% revenue growth vs. 2019—an outsized figure reflecting the market's early stage.
ONDA is doubling down with SoTA Collection, a new brand offering end-to-end operations and revenue management for residence hotels. The company plans to manage 2,000 rooms by the end of 2021, accelerating professionalization of the segment.
"Independent properties have unique appeal, but they often lack the budget and manpower to reach customers at scale," said ONDA CEO Oh Hyun-seok. "As a B2B platform, we're delivering real value to small operators—and helping build a healthier, more balanced hospitality ecosystem."
About ONDA
ONDA is Korea's largest accommodation B2B platform, distributing over 400,000 domestic listings via proprietary technology. The company operates three core businesses: GDS (inventory distribution), PMS (property management systems), and GSA (wholesale room sales)—driving digital transformation across the industry. Partners include local giants Yanolja and Yeogi Eottae, major portals (Naver, Coupang, 11st), and global OTAs (Airbnb, Agoda, Hotels.com, Expedia). (End)
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