Full PMS lineup, operational efficiency and revenue optimization solutions on display
ONDA Showcases Complete Hotel Digital Transformation Suite at Korea Hotel Show
- ONDA presents end-to-end hospitality tech solutions at 2023 Korea Hotel Show
- Live demos and consultations for full PMS lineup, operational efficiency, and revenue optimization tools
- Unveiling essential post-COVID digital transformation tech for hotels
(Press Release — June 12, 2023) Hospitality tech company ONDA is presenting its complete digital transformation solutions — spanning small accommodations to large hotels and resorts — at the 2023 Korea Hotel Show.
ONDA announced on the 12th that it will participate in the 2023 Korea Hotel Show, running June 14–16 at COEX Hall D.
At this year's show, ONDA will demo and consult on Dive — its premium PMS for luxury hotels and resorts — and Oa PMS, an all-in-one solution for small and mid-sized properties. The company will also showcase Hotel Plus, its unified platform for room sales and operational efficiency.
Dive is ONDA's in-house built PMS designed for premium hotels and resorts, with full customization support. While delivering core PMS functionality, it can be tailored to each property's needs — combining room management systems (RMS), membership-based sales management, golf operations systems, and more. Dive has been deployed at top-tier Korean hotels and resorts, and is now powering Southeast Asian hotel brands — proving its global-standard quality. On opening day (June 14), Dive will be featured in a live demo and briefing at the Open Marketing Stage.
Oa PMS is purpose-built for properties under 300 rooms, including boutique hotels, residential lodging, and motels. It integrates with keyless door locks and self-check-in kiosks, enabling efficient operations with lean teams. A major advantage: it connects directly to ONDA HUB, Korea's largest room distribution system, unlocking broader reach and revenue growth.
Both PMS products integrate with Hotel Plus, ONDA's revenue optimization suite, enabling breakthrough automation for online room sales. Properties can simultaneously manage promotions across 30+ channels — including Kakao, Google, and major OTAs — maximizing revenue and reservation efficiency.
ONDA recently acquired OasisStory's hotel PMS division to form subsidiary OaTec, and made a strategic investment in Thai hotel tech firm Hoteliers.guru. These moves have given ONDA a complete PMS portfolio spanning all accommodation segments — accelerating its global expansion.
"ONDA offers solutions across the entire hotel operation lifecycle — from granular property management systems to efficient online sales platforms," said ONDA CEO Oh Hyun-seok. "At this year's Korea Hotel Show, we're presenting the digital transformation tech every hotel needs in the post-pandemic era."
Now in its 11th year, the Korea Hotel Show is the country's largest B2B exhibition for the hotel and lodging industry. To date, it has drawn 924 exhibitors and roughly 100,000 visitors, driving business collaboration and industry advancement.
ONDA is a hospitality tech and data company covering 60–70% of Korea's online room transaction market. The company was Korea's first Airbnb Preferred Software Partner and first Google Hotels partner, building strong partnerships with global tech giants.
ONDA was also the first Korean company named to Skift's "Global PMS Vendors" list, ranking 34th — cementing its position as a leader in global hotel tech. Last year, it was selected for Korea's Baby Unicorn program by the Ministry of SMEs and Startups, and has been named to the Financial Times' "High-Growth Companies Asia-Pacific" list two years running (2022–2023).
