Media strategy and practical know-how from PR and marketing professionals
ONDA-MyFranchise Host 'Newsletter & PR Workshop'
- ONDA and MyFranchise to hold corporate media strategy seminar on April 11 at 2PM
- Free seminar for startups and travel/franchise industry professionals
- PR and marketing experts share media strategy and practical know-how
(Press Release — March 21, 2024) Hospitality tech company ONDA and franchise startup platform MyFranchise are hosting a hands-on corporate media workshop.
ONDA (CEO Oh Hyun-seok) and MyFranchise (CEO Kim Jun-yong) announced their joint "1st Newsletter & PR Workshop" on April 11 at 2PM at ONDA's Samseong-dong headquarters. The seminar is free for startup teams and travel/franchise industry professionals.
The workshop is built around the theme "Every company must become a media company" and features three sessions. PR and marketing practitioners will share actionable strategies and real-world lessons on ▲press relations ▲owned media ▲corporate newsletters.
Lee Jung-hoon, CEO of Newsrule, kicks things off with "Finding PR Stories and Writing Press Releases" — covering the fundamentals of earned media strategy. Next, Kang Ji-in, Marketing Lead at MyFranchise, presents "How to Start and Improve a Corporate Newsletter," followed by Choi Jun-ho, Head of External Communications at ONDA, who discusses "What the Company Must Do for PR and Media to Work" — addressing long-term planning and organizational support.
ONDA and MyFranchise have been growing alongside the travel and franchise industries through regular newsletters and sector reports. They plan to host recurring seminars to share media operations expertise and contribute to the broader ecosystem.
Details and registration are available on the ONDA and MyFranchise websites.
ONDA is a hospitality tech and data company covering roughly 60–70% of Korea's online accommodation market. The company has built strong partnerships with global platforms, including Airbnb (Korea's first Preferred Software Partner) and Google Hotel Ads (first domestic partner).
MyFranchise, launched in 2019, aims to fix information asymmetry in offline retail and make the startup ecosystem more transparent. The company recently closed a ₩9.5 billion Series B round from multiple investors. <end>
