From pensions to hotels—diversified distribution across global OTAs, local platforms, and portals drives growth
ONDA Surpasses ₩1 Trillion in Cumulative GMV, Eyes ₩400 Billion This Year
- ONDA hits ₩1 trillion milestone eight years after founding
- Diversified product mix—pensions to hotels—and multi-channel strategy drive success
- PMS, third-party hotel operations strengthen business portfolio
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(Press Release — August 2, 2024) Hospitality tech company ONDA has crossed ₩1 trillion in cumulative gross merchandise value (GMV) from room bookings.
ONDA (CEO Oh Hyun-seok) reported ₩211.5 billion in GMV between January 1 and July 25, 2024, bringing its all-time cumulative GMV to ₩1.0159 trillion. Total bookings since inception now exceed 5.4 million.
ONDA first crossed ₩100 billion in annual GMV in 2021, then hit ₩200 billion in 2022 and ₩300 billion last year—a steep growth trajectory. This year, the company is targeting ₩400 billion.
The success stems from two key strategies: diversifying accommodation types and expanding distribution channels. Early on, ONDA relied on small- and mid-sized properties and a handful of sales channels. Today, it supplies everything from pensions to five-star hotels across more than 65 domestic and international booking platforms.
In 2024, ONDA's GMV mix breaks down to roughly 60% from small- and mid-sized properties (pensions, pool villas) and 40% from hotels and resorts.
The 65+ distribution channels represent another major achievement. Domestic OTAs and portals account for the largest share (38%), followed by international OTAs (20%), direct-to-consumer connections (10%), and closed marketplaces (4%). International OTAs are the fastest-growing segment, up 44% year-over-year.
Beyond room distribution, ONDA is evolving into a full-spectrum hospitality tech company. Subsidiaries ONDA&Song and ONDA Management are successfully operating hotels and residential-style lodging under third-party management contracts. OaTec, which provides unmanned operation solutions for small- and mid-sized hotels, surpassed 300 partner properties in the first half of this year.
This shift—from commission-only revenue to a diversified model including SaaS-based PMS subscriptions and third-party operations—underpins ONDA's robust growth.
"Since day one, ONDA's mission has been to support sustainable growth for every stakeholder in the hospitality ecosystem," said CEO Oh. "Today's milestone wouldn't exist without our partners who believed in that vision."
ONDA covers an estimated 60–70% of Korea's online room distribution market. The company is the first Korean partner to achieve preferred status with Airbnb and Trip.com, and was named a 2024 Booking.com Advanced Connectivity Partner—evidence of its strong partnerships with global tech giants.
