ONDA and Persona AI Sign MOU for AI Chatbot Concierge Service

ONDA and Persona AI Sign MOU for AI Chatbot Concierge Service

– ONDA partners with conversational AI firm Persona AI to advance online booking and contactless tech

– PMS-integrated AI chatbot to accelerate hotel digital transformation and personalized contactless concierge services

– Expected to boost hotel operational efficiency and help staff focus more on guest experience

(Press Release—November 25, 2021 / Thursday) ONDA is joining forces with Persona AI to speed up digital transformation in the hotel industry.

Hospitality B2B startup ONDA announced on the 25th that it has signed an MOU with conversational AI solution provider Persona AI to develop chatbots tailored for hotels and lodging properties. The signing ceremony took place yesterday (the 24th) at ONDA's headquarters in Samseong-dong, Gangnam, attended by ONDA CEO Oh Hyun-seok, Persona AI CEO Yoo Seung-jae, and other key stakeholders.

Through this partnership, ONDA will integrate AI chatbots into its Property Management System (PMS), enhancing contactless concierge services and driving digital transformation across the hotel industry.

Persona AI is a natural language processing (NLP) specialist with its own proprietary AI dialogue engine, offering a range of AI services. Its recently launched AI-powered cloud contact center, Bottalks, allows users to create fully functional AI chatbots and call bots by simply entering basic information—no coding or manuals required. Certified by KOLAS/TTA, Bottalks has demonstrated a 100% Korean language recognition rate and response times under 0.4 seconds. It supports context-aware, bidirectional conversations and can handle complex, multi-turn dialogues.

With this MOU, ONDA can now integrate more sophisticated AI chatbots into its hotel PMS. Hotels that adopt PMS-linked chatbots can automate over 80% of front desk requests, reducing labor costs while delivering an elevated guest experience.

ONDA CEO Oh Hyun-seok said, "ONDA has recently formed new global partnerships, including with Google Hotels, and upgraded our PMS, focusing on building a Direct-to-Customer (D2C) environment that connects properties and guests. By combining core capabilities with Persona AI, we'll accelerate system enhancements to deliver best-in-class contactless concierge services to hotel clients at home and abroad."

Persona AI CEO Yoo Seung-jae added, "We're excited to partner with ONDA, a leader in the PMS market, and contribute meaningfully to innovation through digital transformation in the hospitality sector."

ONDA is Google Hotels' first official partner in Korea, operating a Property Management System (PMS), Global Distribution System (GDS), Hotel Management (HM), and its own lodging operation brand, SoTA Collection. It is the first Korean company—and the fourth in Asia—to be selected as a preferred partner by Airbnb, the world's largest accommodation-sharing platform. ONDA recently closed a ₩9.5 billion pre-Series B funding round, doubling down on digital transformation in the hospitality industry.