Hospitality tech company ONDA's biannual data report tracking domestic and global booking trends through our GDS and booking engine — H1 2022 edition

What's in this report?
ONDA's H1 2022 data report combines booking and sales data from our GDS platform and booking engine with key industry trends from Korea and abroad.
Domestic travel in Korea nearly doubled in H1 2022. Big hotels and resorts are bouncing back fast.
Meanwhile, global hotel chains, OTAs, and Google are forming unlikely alliances — and the OTA market is expected to more than double by 2025.
Table of Contents
Chapter 1. Korea Hospitality Industry Data
H1 2022 Overview
Sales Trends by Room Type
Sales Trends by Online Platform
Chapter 2. Notable Global News & Data
Google | Hotels | OTAs: Strange Bedfellows
HVMI: Marriott's Pivot to Vacation Rentals
Hoteliers & Tech: Recognition and Reality
Summary
Korea
- Domestic travel grew steadily through H1 2022, driving consistent growth in hotels and accommodations
- The "hotel-cation" trend continues; business travel by foreigners is picking up — urban hotels showing signs of recovery
- OTAs (domestic and global) kept gaining market share during COVID. That trend isn't reversing anytime soon.
Global
- Global OTA market projected to double by 2025
- Vacation rentals are the fastest-growing room product category
- Marriott's Homes & Villas (launched 2019) is now the poster child for hotel brands expanding into vacation rentals
- Hotelier survey findings: everyone agrees tech is important — but many feel tech companies still don't understand what hoteliers actually need
This report series was discontinued as of April 23, 2026. For inquiries, contact us at contact@onda.me.