A look back at 30 years of the online travel ecosystem through the OTA lens — and the key trends shaping its future
What's in this report?
Hospitality tech company ONDA traces 30 years of online travel — from the rise of OTAs to the trends defining the industry's next chapter.
Sustainable travel has moved beyond green marketing. Zeroing out your carbon footprint is now a survival imperative.
Seven-day and 30+ day trips are taking up more share of the travel pie.
Google Trends analysis shows inbound tourism to Korea picking back up — with more diverse source markets than before COVID.
Credit goes to the global boom in K-culture. More people want to experience Korea firsthand.
What's inside
Chapter 1. Global OTA History & Trend
Global and domestic OTA timeline
Big Four OTA revenue and outlook
2022 Korea travel industry snapshot
Chapter 2. New Trend
Zeroing out the carbon footprint
Long stays & workcations
Niche OTAs, plus 10 more shifts