Revenue trends and key insights from Korea's accommodation sector in H1 2023
What's this report about?
Drawing on booking and sales data from ONDA HUB (our channel manager) and booking engines from January through June across 2021, 2022, and 2023, we've published the 2023 H1 Hospitality Data & Trends Report.
We break down revenue trends by accommodation type, region, and online platform — along with key themes shaping the hotel and accommodation industry right now.
Whether you're tracking post-pandemic recovery or trying to stay ahead of hospitality trends, this report is built for you.
Who should read this
🔍 How did domestic accommodation revenue shift as COVID restrictions lifted? 🏨 How much did Seoul hotel revenue grow compared to the pandemic years? 🤔 Which channels are travelers actually using to book? 🤖 What's generative AI's real impact on the hotel industry?
Table of Contents
PART 1. Korean Hospitality Data
- Overall accommodation trends
- Trends by property type
- Regional trends
- Trends by online platform
- Lead time trends
- Regional hotel analysis
- Regional pension analysis
- Regional pool villa analysis
PART 2. Trends Worth Watching
- How generative AI is reshaping the hotel business
- Business travel demand is roaring back
- Blended Travel
- How Gen Z and Millennials search for travel
- Inflation damping domestic and international travel
- Jeju and golf travel losing steam
PART 3. ONDA Services Overview
- Emerging distribution channel trends
- Channel promotion case studies
Report Preview
- Total accommodation revenue grew 27% year-over-year in H1 2023 — stronger than expected given the outbound travel boom.
- Hotel and resort revenue jumped 25% and 60% respectively, driven by higher ADRs.
- Pool villas and glamping/caravan/camping — once pandemic darlings — cooled off.
- Seoul and Busan hotel revenue surged 5–6x compared to two years prior, fueled by returning business demand. Seoul hotels specifically saw nearly 8x revenue growth.
- Jeju revenue dipped 16% year-over-year as overseas travel reopened. But the rebound should be swift once Chinese group tours fully resume.
This report was discontinued as of April 23, 2026. For inquiries, please contact contact@onda.me.