---
title: "2023 H1 Hospitality Data & Trends Report"
description: "Revenue trends and key insights from Korea's accommodation sector in H1 2023"
published: 2023-08-29T00:00:00+00:00
author: "ONDA 편집팀"
category: "Data Report"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65cecc61f91f7f278433d847_Frame_7.jpg"
canonical: https://global.onda.me/en/blog?slug=2023-1h-hospitality-data-trend-report
locale: en
---
# 2023 H1 Hospitality Data & Trends Report

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f689a344c6cb8e17542_64edd5404c3647d56264e6c6_1_front-cover.png)

What's this report about?

Drawing on booking and sales data from ONDA HUB (our channel manager) and booking engines from January through June across 2021, 2022, and 2023, we've published the **2023 H1 Hospitality Data & Trends Report**.

We break down revenue trends by accommodation type, region, and online platform — along with key themes shaping the hotel and accommodation industry right now.

Whether you're tracking post-pandemic recovery or trying to stay ahead of hospitality trends, this report is built for you.

Who should read this

🔍 How did domestic accommodation revenue shift as COVID restrictions lifted?
🏨 How much did Seoul hotel revenue grow compared to the pandemic years?
🤔 Which channels are travelers actually using to book?
🤖 What's generative AI's real impact on the hotel industry?

Table of Contents

#### **PART 1. Korean Hospitality Data**

- Overall accommodation trends
- Trends by property type
- Regional trends
- Trends by online platform
- Lead time trends
- Regional hotel analysis
- Regional pension analysis
- Regional pool villa analysis

#### **PART 2. Trends Worth Watching**

- How generative AI is reshaping the hotel business
- Business travel demand is roaring back
- Blended Travel
- How Gen Z and Millennials search for travel
- Inflation damping domestic and international travel
- Jeju and golf travel losing steam

#### **PART 3. ONDA Services Overview**

- Emerging distribution channel trends
- Channel promotion case studies

Report Preview

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![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f689a344c6cb8e17546_64edd811932a9fd39e7c1557_4-4_section-1_inside-page.png)

- Total accommodation revenue grew 27% year-over-year in H1 2023 — stronger than expected given the outbound travel boom.
- Hotel and resort revenue jumped 25% and 60% respectively, driven by higher ADRs.
- Pool villas and glamping/caravan/camping — once pandemic darlings — cooled off.
- Seoul and Busan hotel revenue surged 5–6x compared to two years prior, fueled by returning business demand. Seoul hotels specifically saw nearly 8x revenue growth.
- Jeju revenue dipped 16% year-over-year as overseas travel reopened. But the rebound should be swift once Chinese group tours fully resume.

> _This report was discontinued as of April 23, 2026. For inquiries, please contact contact@onda.me._