---
title: "2023 ONDA Hotel Technology Report"
description: "From PMS to generative AI — how hotel tech emerged, evolved, and is reshaping the industry in 2023"
published: 2023-10-23T00:00:00+00:00
author: "ONDA 편집팀"
category: "Data Report"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65cec7c137800e513a8e5381_Frame_3.jpg"
canonical: https://global.onda.me/en/blog?slug=2023-onda-hotel-technology-report
locale: en
---
# 2023 ONDA Hotel Technology Report

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f6931dcbaedbc56851f_6538aeeba6ea12764ff525b4_03-1_page-1.png)

What's in this report?

Hospitality as we know it has over a century of history. For decades, 'hotelier' was a dream job. Hotel management became its own field of study.

But that legacy is a double-edged sword. Digital transformation costs more and takes longer in hospitality than in younger industries. And **COVID-19 made it clear: going digital isn't optional anymore.**

That's why **ONDA is publishing our second annual Hotel Technology Report** — a guide to the tech reshaping hotels right now.

This year, we've split last year's 'Guest Experience' section into three focused chapters: **Contactless & Keyless Solutions**, **AI Chatbot Concierge Services**, and **Smart Room Management Systems**. These are the areas seeing the fastest innovation. And next year? Expect **Generative AI** to take center stage.

**Hotel tech is no longer a nice-to-have. It's infrastructure.** Making the right moves early matters. **ONDA is here to be your digital transformation partner** — every step of the way.

This report is for you if you're wondering: 🏨 Does my hotel need generative AI or hotel tech — right now?
🔍 How did property management systems (PMS) evolve into what they are today?
🤔 What hotel tech took off after COVID-19?
🤖 How will generative AI impact the hotel industry?

Table of Contents

#### **Part 1. The Hotel Tech Ecosystem**

#### **Part 2. The Evolution of Hotel Technology**

- The operational backbone: **PMS**
- The shift to cloud-based **SaaS PMS**
- Online distribution: **OTAs** and **metasearch**
- Managing multiple channels with **CMS**
- Driving direct bookings via **booking engines (BE)**
- The rise of **B2B bed banks (wholesalers)**
- Forecasting demand with **BI (business intelligence)**
- Revenue optimization through **RMS**
- Building guest loyalty with **CRM**
- COVID-19's push toward **contactless and keyless solutions**
- AI-powered **chatbot concierge services**
- **Smart room management systems**

#### **Part 3. Generative AI — The Biggest Shift Since the iPhone**

- How generative AI is impacting hospitality
- In what order will generative AI reshape hotels?
- Does your hotel need generative AI and hotel tech — right now?

Preview

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f6931dcbaedbc568523_6538af025d55d838dbd38b08_03-2_page-1.png)

> _This report was discontinued as of April 23, 2026. For inquiries, please contact contact@onda.me._