As the scorching summer of 2023 winds down, we analyzed this year's vacation trends using ONDA booking data (based on ONDA HUB July reservation data).
Hello from ONDA.
As this scorching summer of 2023 winds down, we took a look at vacation trends using ONDA booking data.
(Based on ONDA HUB July reservation data)
Where did people go?
The beach still rules summer vacation. Gangwon-do topped the list at 20% of all bookings.
Within Gangwon-do, Yangyang County, Chuncheon, Gangneung, Sokcho, and Goseong led the pack. Yangyang alone accounted for roughly 40% of all Gangwon bookings.
Zooming out to city and county level: Yangyang took first place nationwide — not just within Gangwon-do. Its accessibility and surf culture pull in serious numbers. Yeosu, Gapyeong, Taean, and Jeju City rounded out the top five.
Which platform did they use?
Naver was the top booking channel at 24%, followed by Agoda, Yanolja, Yeogi Eottae, and Airbnb.
When did people travel?
The last week of July through the first week of August has always been peak vacation season. Some travelers avoid it for a quieter getaway. But most still chose those dates.
Which properties stood out this summer?
Based on July 2023 bookings, here are the summer properties that caught our attention.
Yeosu The Arc Resort Pool Villa
An infinity pool that melts into the ocean. Sunset views that go on forever.
Location: 3169-30 Dolsan-ro, Dolsan-eup, Yeosu-si, Jeollanam-do
Yangyang Bookers Beach Motel
Right on Hajodae Beach. Pure American roadside vibes.
Location: 25 Hajodae 3-gil, Hyeonbuk-myeon, Yangyang-gun, Gangwon-do
Yangyang Soso Story
Ocean views from Hajodae Beach. Quiet, aesthetic, understated.
Location: 26 Hajodae 3-gil, Hyeonbuk-myeon, Yangyang-gun, Gangwon-do
Gapyeong Riverheim
A private pool villa nestled in Gapyeong's forest.
Location: 1706-118 Bukhangang-ro, Cheongpyeong-myeon, Gapyeong-gun, Gyeonggi-do
