---
title: "H1 2024 Hospitality Data & Trends Report"
description: "ONDA data reveals lodging industry trends and emerging sales channels in the first half of 2024"
published: 2024-09-13T00:00:00+00:00
author: "ONDA 편집팀"
category: "Data Report"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66e12c5916863de36acc8681_thumnail.jpg"
canonical: https://global.onda.me/en/blog?slug=2024-sangbangi-hoseupitalriti-deiteo-teurendeu-ripoteu
locale: en
---
# H1 2024 Hospitality Data & Trends Report

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66e12d2ad0cb90ad8a96a032_66e12c4edf7e00f2543a460b_thumnail-text.jpeg)

What's in this report?

We analyzed Korea's lodging industry trends for H1 2024 using booking and sales data from ONDA HUB (our channel manager) and direct booking engines.

The report covers three-year trends across lodging types, regions, and online platforms — plus emerging hospitality and distribution channel trends worth watching.

This report is for you if: 🔍 You want to know how lodging revenue moved in H1 2024
🏨 You're tracking inbound tourism recovery and metro-area hotel performance
🤔 You're wondering whether luxury or budget properties are winning
👀 You need to know which channels to prioritize in H2 2024

Table of contents

#### **PART 1. Korea Hospitality Data**

-   Overall lodging industry trends
-   Trends by lodging type
-   Trends by region
-   Trends by online platform
-   Lead time trends
-   Nationwide pension & pool villa pricing index

#### **PART 2. Hospitality Industry Trends**

-   Lodging app users are platform-hopping
-   OTA trends by inbound tourist nationality
-   Contactless & D2C trends
-   ChatGPT is playing the same role early web browsers and iPhones did

#### **PART 3. Emerging Sales Channels**

-   Powerful D2C marketing channels
-   Key channels for attracting inbound tourists
-   Mobility super-apps doubling down on lodging

Report preview

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66e038d8a28e8c52b5a85e2d_66e038696b347cc42993af33_ONDA_202024_20_EC_83_81_EB_B0_98_EA_B8_B0_20_ED_98_B8_EC_8A_A4_ED_94_BC_ED_83_88_EB_A6_AC_ED_8B_B0_20_EB_8D_B0_EC_9D_B4_ED_84_B0_26_ED_8A_B8_EB_A0_8C_EB_93_9C_20_EB_A6_AC_ED_8F_AC_ED_8A_B8_pages-to-jpg-0005.jpeg)

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66e038d8a28e8c52b5a85e29_66e0387666718bf76d3457cf_ONDA_202024_20_EC_83_81_EB_B0_98_EA_B8_B0_20_ED_98_B8_EC_8A_A4_ED_94_BC_ED_83_88_EB_A6_AC_ED_8B_B0_20_EB_8D_B0_EC_9D_B4_ED_84_B0_26_ED_8A_B8_EB_A0_8C_EB_93_9C_20_EB_A6_AC_ED_8F_AC_ED_8A_B8_pages-to-jpg-0009.jpeg)

-   H1 2024 ONDA lodging sales grew roughly 15% year-over-year. Domestic travel demand held steady while tourism spending dipped slightly amid ongoing economic headwinds.
-   June emerged as the new early peak season — recording the highest H1 2024 revenue. The lodging sale festivals in February and March also drove strong growth.
-   The premiumization trend continued: hotels, resorts, and pool villas gained share. Average booking values dropped slightly across the board.
-   Korea's pension and pool villa market is polarizing — budget properties are thriving, and so is demand for luxury stays.
-   Global OTAs and D2C channels posted notable growth. Lodging distribution is fragmenting: mobility apps, closed membership platforms, and vertical travel services are all gaining ground.

> _Publication ended April 23, 2026. For inquiries, please contact contact@onda.me._