ONDA data reveals lodging industry trends and emerging sales channels in the first half of 2024
What's in this report?
We analyzed Korea's lodging industry trends for H1 2024 using booking and sales data from ONDA HUB (our channel manager) and direct booking engines.
The report covers three-year trends across lodging types, regions, and online platforms — plus emerging hospitality and distribution channel trends worth watching.
This report is for you if: 🔍 You want to know how lodging revenue moved in H1 2024 🏨 You're tracking inbound tourism recovery and metro-area hotel performance 🤔 You're wondering whether luxury or budget properties are winning 👀 You need to know which channels to prioritize in H2 2024
Table of contents
PART 1. Korea Hospitality Data
- Overall lodging industry trends
- Trends by lodging type
- Trends by region
- Trends by online platform
- Lead time trends
- Nationwide pension & pool villa pricing index
PART 2. Hospitality Industry Trends
- Lodging app users are platform-hopping
- OTA trends by inbound tourist nationality
- Contactless & D2C trends
- ChatGPT is playing the same role early web browsers and iPhones did
PART 3. Emerging Sales Channels
- Powerful D2C marketing channels
- Key channels for attracting inbound tourists
- Mobility super-apps doubling down on lodging
Report preview
- H1 2024 ONDA lodging sales grew roughly 15% year-over-year. Domestic travel demand held steady while tourism spending dipped slightly amid ongoing economic headwinds.
- June emerged as the new early peak season — recording the highest H1 2024 revenue. The lodging sale festivals in February and March also drove strong growth.
- The premiumization trend continued: hotels, resorts, and pool villas gained share. Average booking values dropped slightly across the board.
- Korea's pension and pool villa market is polarizing — budget properties are thriving, and so is demand for luxury stays.
- Global OTAs and D2C channels posted notable growth. Lodging distribution is fragmenting: mobility apps, closed membership platforms, and vertical travel services are all gaining ground.
Publication ended April 23, 2026. For inquiries, please contact contact@onda.me.