TL;DR

2025 is just around the corner. OTAs, hotels, and media outlets are rolling out their travel trend forecasts. ONDA breaks down what the experts are saying — and what to expect next year.

Big Shifts Coming to Travel in 2025

2025 is just around the corner. OTAs, hotels, and media outlets are rolling out their travel trend forecasts. ONDA breaks down what the experts are saying — and what to expect next year.

1. Hotels & Resorts Become the Destination

Accommodations are turning into destinations in their own right. Hotels.com research shows even Gen Z and Millennials — historically skeptical of all-inclusive resorts — are warming up to them.

I experienced an all-inclusive luxury resort once on my honeymoon. The convenience and service quality blew me away. I'd love to go back, though the price tag still stings a bit ^^

Beyond all-inclusives, we're seeing more properties designed as destinations themselves: reading retreats, wellness sanctuaries, places where the stay is the trip.

2. Traveling With Your Tribe

"Korean travelers want experiences they can share with like-minded people more than ever. They value being part of something bigger — a community, not just a solo journey." — Naomi Han, VP of Data, Skyscanner

Plant parents, art lovers, hardcore gamers. Travel built around shared interests is surging among Korean travelers, according to Skyscanner. Think group trips to overseas sports matches or hotels hosting art exhibitions.

Last year, Korean startup community Long Black took a cohort to Japan — mixing sightseeing with founder talks and coffee chats. It was a hit.

AI and Contactless Travel Take Off

Generative AI and social media are reshaping how travelers discover destinations, compare flights, and book stays. Airlines are rolling out AI-powered revenue management and personalized offers. Search itself is shifting — from traditional engines to AI-driven answer experiences. (See: How AI Is Rewriting Online Search After 20 Years)

Meanwhile, Hilton reports 63% of travelers consider digital room keys — skipping the front desk entirely — a must-have. That expectation will only grow.

Below: trend forecasts from major players, compiled by ONDA.

Skyscanner Forecast

<table style="border-collapse: collapse; width: 100%; border: 1px solid #004FC5; font-family: 'Spoqa Han Sans Neo'; font-size: 16px;"><thead><tr><th style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Trend</th><th style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Description</th></tr></thead><tbody><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Cowboy Core</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Experiential travel tied to cowboy culture — horseback treks, campfire nights.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Sports Mode</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Traveling to watch live sporting events.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Astro Tourism</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Travel centered on stargazing and celestial events.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Wellness Tours</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Health and wellbeing take center stage.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Artventure</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Immersive art experiences.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Garden Tours</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Exploring nature and curated gardens.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">E-Sports Mode</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Gaming-related travel expanding from online to offline experiences.</td></tr></tbody></table>

Hotels.com Forecast

<table style="border-collapse: collapse; width: 100%; border: 1px solid #004FC5; font-family: 'Spoqa Han Sans Neo'; font-size: 16px;"><thead><tr><th style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Trend</th><th style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Description</th></tr></thead><tbody><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">All-Inclusive Renaissance</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">One-third of Gen Z now views all-inclusive resorts positively, 42% prefer them. #AllInclusive trended on TikTok; Hotels.com searches up 60%.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Hotel Culinary Travel</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">High-end hotel restaurants drive bookings. Positive reviews of hotel dining up 40%.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Screen Tourism</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Two-thirds of travelers choose destinations based on TV shows and films. "The Real Housewives of Dubai" drove 30% interest spike. UK remains top screen tourism destination.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Social Media's Pull</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Half of consumers plan trips based on influencer posts. Social shopping becoming the norm. Expedia's Travel Shop lets users book influencer-recommended trips directly.</td></tr></tbody></table>

Hilton Forecast

<table style="border-collapse: collapse; width: 100%; border: 1px solid #004FC5; font-family: 'Spoqa Han Sans Neo'; font-size: 16px;"><thead><tr><th style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Trend</th><th style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Description</th></tr></thead><tbody><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Contradictory Desires</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Travelers want it all: rest and adventure, work and play, solitude and connection. They're maximizing every trip by blending opposing experiences.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Opposing Travel Styles</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;"><strong>Active Travel:</strong> 70% of global travelers want to stay active on trips; 20% planning outdoor adventures in 2025.<br><strong>Sleep Retreats & Hurkle-Durkling:</strong> Scottish slang for staying in bed all day — reflecting growing demand for rest-focused travel.<br><strong>Slow Travel:</strong> Travelers slowing down to immerse in local culture.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Tech Meets Digital Detox</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Travelers embrace high-tech conveniences like digital keys, but also seek digital detoxes — reducing social media use on trips.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Changing Travel Companions</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;"><strong>Pets:</strong> More travelers bringing pets along.<br><strong>Frolleagues:</strong> Traveling with colleagues who are also friends.</td></tr><tr><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">Generational Travel Patterns</td><td style="border: 1px solid #004FC5; padding: 12px; line-height: 24px; word-break: keep-all;">70% of respondents choose destinations based on their children's preferences — reflecting the rise of Gen Alpha influence. Solo travelers increasingly turn to books as their best travel companion.</td></tr></tbody></table>