We're already ten days into 2023. If you set New Year's goals, now's the time to check your progress. For accommodation owners aiming for revenue targets this year — or still figuring out your goals — use our data insights to build a month-by-month roadmap.
Hi there. ONDA here — the hospitality tech company leading Korea's digital accommodation ecosystem.
We're already ten days into 2023.
If you set New Year's goals, now's the time to check your progress.
For accommodation owners aiming for revenue targets this year — or still figuring out your goals — use our data insights to build a month-by-month roadmap.
Our trend ON data series delivers market intelligence for property owners, travel professionals, and anyone who needs a pulse on Korea's accommodation landscape.
This edition covers December booking share rankings by region in Gyeongsang Province.
(Data aggregates South Gyeongsang, North Gyeongsang, Busan, Ulsan, and Daegu.)
December's Top 10 Booking Destinations in Gyeongsang (incl. metro areas)
December bookings in Gyeongsang Province dropped 5.18% compared to November.
This wasn't unique to Gyeongsang — it happened nationwide.
Every region except Gangwon-do saw fewer bookings in December than November.
Nationally, December bookings fell 7.93% month-over-month.
In Gyeongsang, Thursday, December 1st had the most bookings and Saturday the 24th had the fewest. The 1st saw about 1.81× the volume of the 24th.
By day of the week, Thursday led with 17.66% of total bookings.
Sunday had the lowest share at 10.76% — a 6.91 percentage point gap from Thursday.
Here's the December booking share top 10 for Gyeongsang (including metro cities).
Four cities were in North Gyeongsang, three in South Gyeongsang, and three in Busan.
Except for Cheongdo-gun in North Gyeongsang (known for glamping and caravans), every top-10 destination borders the sea.
Seven of the ten regions saw their share rise month-over-month. Only three declined.
Gyeongju took first place with 15.91% of bookings — even though its share fell 0.97 percentage points from November.
Second place was a tight race.
In November, Busan's Haeundae-gu held second. In December, Geoje-si climbed to second with a 1.53 percentage point share gain.
The gap between the two was 0.89 pp in November and 1.09 pp in December.
Busan's Gijang-gun posted the second-largest share increase — up 1.13 pp — overtaking Pohang to claim fifth.
North Gyeongsang's Yeongdeok-gun jumped from 12th in November to 9th in December, gaining 0.88 pp.
Bookings = occupancy = revenue
How do you keep your share from slipping?
Expand your distribution. Get your property in front of more guests.
ONDA data shows that Pension Plus users selling on 31+ channels saw transaction value rise ~14% and bookings jump 16% compared to those on 15 or fewer channels.
For non-pension properties, those gains were even steeper: +38% in revenue, +50% in bookings.
With ONDA Pension Plus, you can list on up to 40 domestic and international channels at once —
and manage every reservation in one place, with zero risk of overbooking.