Trend ON Big Data brings you real-time hospitality market insights. This edition covers December booking trends and the top 10 most popular destinations in Korea's Jeolla provinces.
Hi. ONDA here — leading the digital transformation of Korea's hospitality ecosystem.
Welcome back to Trend ON Big Data, where we share live market intelligence for hospitality operators.
This time we're diving into December booking trends in Jeolla provinces and the top 10 most-booked destinations.
Top 10 Most Booked Destinations in Jeolla (December)
Let's start with the overall trend.
Peak booking day in Jeolla: Wednesday, December 28. Lowest: Saturday, December 24.
By day of week, Thursdays took the top spot with 17.11% share.
Sundays saw the fewest bookings.
So which cities and counties led the pack?
#1: Yeosu, South Jeolla.
Yeosu held onto first place from November — and strengthened its lead.
Its share jumped 3.95 percentage points month-over-month to 39.95% in December.
Jeonju and Buan followed in 2nd and 3rd, same as the previous month.
The standout mover? Muju County.
Muju climbed four spots, with share rising 2.02%p.
Winter ski season traffic clearly drove the surge.
Across the top 10, seven destinations saw share decline month-over-month — Yeosu, Muju, and Goheung were the exceptions.
Still, some managed to rank higher despite losing share.
Mokpo (2.13%) and Wando (1.46%) each moved up one spot from November.
How to Stay Fully Booked in Low Season
You need more eyeballs on your property.
People search for accommodations across multiple touchpoints: search engines, travel apps and sites, map apps, word of mouth — and increasingly, social media.
That means multichannel distribution is critical. So is an active SNS presence.
According to ONDA's internal data, Pension Plus clients listing on 31+ channels saw transaction value rise ~14% and bookings increase 16% for pension-style properties.
Smaller accommodations saw even bigger gains: 38% in revenue, 50% in bookings.
With Pension Plus, you can list on up to 40 domestic and international channels at once — and get ₩1.5 million worth of marketing support if social promotion isn't your thing.