---
title: "D2C and Google Hotels: New Waves Hitting Hospitality"
description: "Korean hotels are waking up to D2C and Google Hotels as OTA commissions climb. Both promise lower costs, but each demands different infrastructure and mindset shifts."
published: 2021-08-17T00:00:00+00:00
author: "ONDA 편집팀"
category: "Weekly ON"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b0b165d29eb5ad176620a6_62a176c94a0edc2830108a26_611fb5ff8194a57bafde41e9_kakao_cover_1600px.jpeg"
canonical: https://global.onda.me/en/blog?slug=d2cwa-gugeulhotel-sugbageobe-saeroun-padoga-onda
locale: en
---
# D2C and Google Hotels: New Waves Hitting Hospitality

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