---
title: "43% of Koreans Take Multigenerational Trips to Strengthen Family Bonds"
description: "43% of Koreans now travel with grandparents and grandkids to build family memories. Hotels and resorts are winning big, but coordinating across generations brings real friction."
published: 2024-09-19T03:00:00+00:00
author: "ONDA 편집팀"
category: "Insights"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66ebd2fff54327d54849bfa1_Frame_132.png"
canonical: https://global.onda.me/en/blog?slug=hanguginyi-43-yudaegam-wihae-3dae-isang-gajog-yeohaeng-ddeonanda
locale: en
---
# 43% of Koreans Take Multigenerational Trips to Strengthen Family Bonds

Hope everyone's made it back to work after the long Chuseok holiday without too much jet lag. I'm still dragging a little. Wishing you all a smooth transition back to the daily grind.

Chuseok used to mean heading home to visit relatives. These days, it also means multigenerational family trips are exploding. Booking.com just [released research](https://news.booking.com/ko-ko/%EB%B6%80%ED%82%B9%EB%8B%B7%EC%BB%B4-%EC%84%B8%EB%8C%80-%ED%86%B5%ED%95%A9-%EC%97%AC%ED%96%89%EC%97%90-%EA%B4%80%ED%95%9C-%EC%97%B0%EA%B5%AC-%EA%B2%B0%EA%B3%BC-%EC%A0%A0%EB%B3%B4%EC%95%BC%EC%A7%80-%28Gen-.Voyage-%21-%29-%EA%B3%B5%EA%B0%9C-%E2%80%A6%EC%95%84%ED%83%9C-%EC%A7%80%EC%97%AD%EC%97%90%EC%84%9C-%EC%B2%98%EC%9D%8C-%EC%84%A0%EB%B3%B4%EC%97%AC-KR/) on trips spanning grandparents to grandkids — what they call "generational voyage travel." Let's dig in.

### Why travel together? Because we're family

According to the study, 43% of Korean respondents say the biggest perk of multigenerational travel is "building lasting memories and deepening family bonds." Another 40% cite "reconnecting with relatives we rarely see."

![(Source: ChatGPT image generation)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66ebd96c9f0a9a0789be7cd1_66ebd3e26302139b82d787a3_family_travel_chat_gpt.png)

The sweet spot for trip length? Four to six days. As for lodging, 56% prefer hotels and 44% prefer resorts — both figures higher than the Asia-Pacific average.

Makes sense. When you've got a big group moving together, you want seamless hospitality: easy meals, low logistics friction. Hotels and resorts deliver that.

But it's not all smooth sailing. The survey also surfaced pain points: "health and safety concerns" (22%), "varied dietary needs" (20%), and "conflicting expectations" (16%).

Anyone who's played mediator on a family trip knows the drill. I have thoughts. I'll keep them to myself. 😅

So is this trend actually growing in Korea? Data from the Korea Tourism Organization shows that between April–May 2022 and 2023, social media mentions of "3-generation travel" jumped 35.5%. Mentions of "filial piety trips" surged 53.5%.

![(Source: Korea Tourism Data Lab)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66ebd96b9f0a9a0789be7cba_66ebd3fc9aa840378e290261_3_EB_8C_80_20_EC_97_AC_ED_96_89.png)

And where are these families going? [Booking.com data](https://news.booking.com/ko-ko/%EB%B6%80%ED%82%B9%EB%8B%B7%EC%BB%B4-2024%EB%85%84-%EC%98%AC%EC%97%AC%EB%A6%84-%EA%B0%80%EC%A1%B1-%EC%97%AC%ED%96%89-%ED%8A%B8%EB%A0%8C%EB%93%9C-%EB%B0%9C%ED%91%9C-KR/) shows the domestic destinations with the biggest year-over-year search spikes (2023 vs. 2024) include Suncheon, Ulsan, Changwon, Goyang, Jeju Sehwa-ri, Gunsan, Suwon, Bucheon, Uljin, and Sokcho. Most are coastal. Beaches still reign supreme for family getaways.

I almost wrapped here, but then wondered: what about the opposite trend — solo travel? Turns out [one in ten Korean travelers now books solo trips](http://www.beyondpost.co.kr/view.php?ud=202408231515526630d2326fc69c_30).

Solo travel skips the coordination headaches. No compromising on dates. No guilt about pivoting plans mid-trip. New terms are cropping up: *hon-camping* (solo camping), *hon-hiking*, *hon-cation* (solo staycation).

Family trips are growing. Solo trips are growing. The hospitality industry has to serve both — and everything in between. That's the challenge.