How to use ChatGPT effectively, plus 4 real-world use cases you can deploy today
⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting.
Generative AI — ChatGPT included — can now effectively handle up to 40% of tasks that hospitality professionals used to do themselves. Everyone agrees its scope will expand. Not a single person believes it will replace nothing.
Yet most hospitality operators acknowledge AI's seismic shift while admitting they don't know how it affects their business — or how to use it day-to-day.
If AI innovation feels intimidating or abstract, you're not alone. We'll show you how to put ChatGPT — the easiest AI tool to try — to work in your hotel operations.
How to Get the Best Answers from ChatGPT
ChatGPT (and similar generative models) lets us solve problems that once took hours — or were impossible — with a single question. Translation, summarization, report writing: all dramatically faster.
But here's the thing: the same query, phrased differently, yields different results. To extract high-quality output from ChatGPT, Bing, or Bard, you need prompt engineering.
Sounds fancy. It's not. Remember two things: ① Ask specifically. ② Provide context and constraints.
💡 Tip: Give ChatGPT a role — "[Act like a marketing expert]" or "[You're a seasoned tour guide]" — to get sharper answers.
Specificity matters most. The answer you get depends entirely on how you ask. Supply context and constraints, and you'll get much more relevant output.
Let's generate a dinner promo tagline for a hotel restaurant.
Q. Suggest a dinner promo tagline for a hotel restaurant.
• The perfect weekend plan — enjoy a refined dinner with our 'Weekend Dinner Special' promotion. A unique opportunity for anyone who needs a break.
• Try our signature dishes with the 'Gourmet Delight' promotion. Experience an evening filled with rich flavors.
• Make it special with someone you love — give the gift of a sweet evening with our 'Romantic Table' promotion. Exquisite cuisine at an elegantly set table.
Generic question → generic, unusable answer. Add context and constraints, and ChatGPT delivers something you can actually use.
➡️ Provide context and purpose
Q. ONDA Hotel just opened 'Dive,' a Western-style restaurant. Suggest a dinner promo tagline for couples.
• Enjoy a sweet evening with Dive's 'Romantic Escape' promotion. Our finest dishes will make your time together even more special.
• Dive presents 'Dinner for Two' — a romantic dinner under the quiet night sky.
• Experience 'Whisper of Love' at Dive. We invite you on a culinary journey that deeply understands your affection.
➡️ Add output constraints
Q. Include lobster and wine — our signature offerings. Put the promo name at the start.
• 'Lobster Lovers' Wine Night': For those who adore lobster, the perfect evening with wine awaits.
• 'Seafood Elegance & Wine Whisper': Enjoy the freshness of lobster paired with the deep notes of wine.
• 'Lobster & Wine Indulgence': Make tonight unforgettable with the perfect harmony of lobster and wine.
When you supply both context and constraints, ChatGPT considers your hotel, restaurant details, and target audience — and delivers a ready-to-use result.
💡 Tip: ChatGPT performs much better in English. Install Prompt Genie to auto-translate your Korean queries into English, then translate the response back to Korean.
ChatGPT in Practice: When Do You Actually Use It?
You now understand how to ask. But when do you use ChatGPT at work? Here are four foundational use cases you can deploy today.
1️⃣ Brand & Promo Strategy Development
ChatGPT excels at generating copy, names, labels, and creative concepts. It can produce hundreds of options from a single prompt.
Beyond simple taglines, it can help you build a comprehensive brand strategy for your hotel.
Q. We're launching a hotel diffuser product to sell to foreign tourists. Include Korean landmarks in the product names. Suggest 3 names and explain each.
• Seoul Serenity: "Seoul" highlights Korea's iconic capital and reflects urban sophistication. "Serenity" conveys calm and balance, promising relaxation and meditation.
• Busan Bay Breeze: Busan is famous for its coastline. "Bay Breeze" emphasizes the scent of ocean air, evoking Busan's beachfront atmosphere.
• Jeju Lavender Lux: Jeju is renowned for its natural beauty. "Lavender" symbolizes the island's abundant flora; "Lux" adds elegance, promising comfort and tranquility.
ChatGPT delivered premium, Korea-themed diffuser names. You can go deeper — ask for a full brand strategy for "Seoul Serenity."
With ChatGPT's help, we named a hotel diffuser for international guests and sketched a simple brand strategy. The same method applies to event and promo strategy. Ask more specific questions to refine tactics.
2️⃣ Online Marketing Content Creation
ChatGPT doesn't just brainstorm ideas — it can finish marketing content. Parts of your content workflow can be fully automated.
Wrtn is a generative AI service built on ChatGPT. It's especially useful for SNS ads, email marketing, and other digital campaigns to promote your hotel.
We used Wrtn to generate ad copy for a hotel stay giveaway event. With minor edits, the output is ready for Facebook ads. Apply ChatGPT to repetitive tasks and save time and money for the work that truly matters.
3️⃣ Review Data Analysis
ChatGPT doesn't just generate text — it excels at sentiment analysis, distinguishing positive from negative reviews. You can use it to quickly categorize and understand guest feedback trends.
We fed 30 sample reviews into ChatGPT and asked it to analyze our (fictional) hotel. How many positive? How many negative? What are guests complaining about?
With ChatGPT, you can aggregate hundreds of reviews from multiple platforms and analyze them at once. Identify pain points fast — then fix them.
💡 Tip: Use ChatGPT plugins to connect with Google Sheets. Organize reviews in a spreadsheet and analyze directly.
4️⃣ Handling Large Documents and Data
Analyzing and summarizing large documents is one of ChatGPT's superpowers. It doesn't just summarize — it extracts exactly what you ask for.
ChatPDF analyzes large PDF files (reports, research papers) and extracts the information you need. You query it conversationally, just like ChatGPT.
With ChatPDF, you can read English-language overseas reports effortlessly. Let's test it on Skift's 20-page report, "AI's Impact on the Travel Industry."
ChatPDF scans large files quickly and retrieves only what you ask for. It even cites page numbers.
We've covered the absolute fundamentals of using ChatGPT in hotel operations. The real possibilities are endless.
AI is transforming how we work. In hospitality, AI adoption for operations, guest service, and review management is no longer optional — it's essential.
Annette Verhoeff, founder of Thrive Hospitality, puts it simply: "Think of ChatGPT as a personal assistant who does everything except bring you coffee."
Why not hire that assistant today?
References
1. AI in Travel: Sentiment Survey Report – Skift
2. ChatGPT: how to get the most out of your prompt? – hospitalitynet
3. How to Write SNS Ad Copy That Gets Responses – Wrtn Community