--- title: "ChatGPT for Hotels: A Practical Guide — Fundamentals" description: "How to use ChatGPT effectively, plus 4 real-world use cases you can deploy today" published: 2023-07-28T03:00:00+00:00 author: "ONDA 편집팀" category: "Insights" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65d61ef6e9961819318d9c21_Frame_82.jpg" canonical: https://global.onda.me/en/blog?slug=hoteleul-wihan-caesgpt-hwalyong-gaideu---gicopyeon locale: en --- # ChatGPT for Hotels: A Practical Guide — Fundamentals ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. Generative AI — ChatGPT included — can now effectively handle up to 40% of tasks that hospitality professionals used to do themselves. Everyone agrees its scope will expand. Not a single person believes it will replace nothing. Yet most hospitality operators acknowledge AI's seismic shift while admitting they don't know how it affects their business — or how to use it day-to-day. If AI innovation feels intimidating or abstract, you're not alone. We'll show you how to put **ChatGPT — the easiest AI tool to try — to work in your hotel operations.** ## **How to Get the Best Answers from ChatGPT** ChatGPT (and similar generative models) lets us solve problems that once took hours — or were impossible — with a single question. Translation, summarization, report writing: all dramatically faster. But here's the thing: the same query, phrased differently, yields different results. To extract high-quality output from ChatGPT, Bing, or Bard, you need **prompt engineering**. Sounds fancy. It's not. Remember two things: **① Ask specifically. ② Provide context and constraints.** 💡 Tip: Give ChatGPT a role — "[Act like a marketing expert]" or "[You're a seasoned tour guide]" — to get sharper answers. Specificity matters most. The answer you get depends entirely on how you ask. Supply context and constraints, and you'll get much more relevant output. Let's generate a dinner promo tagline for a hotel restaurant. **Q. Suggest a dinner promo tagline for a hotel restaurant.** • The perfect weekend plan — enjoy a refined dinner with our 'Weekend Dinner Special' promotion. A unique opportunity for anyone who needs a break. • Try our signature dishes with the 'Gourmet Delight' promotion. Experience an evening filled with rich flavors. • Make it special with someone you love — give the gift of a sweet evening with our 'Romantic Table' promotion. Exquisite cuisine at an elegantly set table. Generic question → generic, unusable answer. Add context and constraints, and ChatGPT delivers something you can actually use. #### **➡️** Provide context and purpose **Q. ONDA Hotel just opened 'Dive,' a Western-style restaurant. Suggest a dinner promo tagline for couples.** • Enjoy a sweet evening with Dive's 'Romantic Escape' promotion. Our finest dishes will make your time together even more special. • Dive presents 'Dinner for Two' — a romantic dinner under the quiet night sky. • Experience 'Whisper of Love' at Dive. We invite you on a culinary journey that deeply understands your affection. #### **➡️** Add output constraints **Q. Include lobster and wine — our signature offerings. Put the promo name at the start.** • 'Lobster Lovers' Wine Night': For those who adore lobster, the perfect evening with wine awaits. • 'Seafood Elegance & Wine Whisper': Enjoy the freshness of lobster paired with the deep notes of wine. • 'Lobster & Wine Indulgence': Make tonight unforgettable with the perfect harmony of lobster and wine. When you supply both context and constraints, ChatGPT considers your hotel, restaurant details, and target audience — and delivers a ready-to-use result. ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65a407e3390d57d9168b08be_64c37062ca0ddf475b2d2718_dfsfsdfsd.png) 💡 Tip: ChatGPT performs much better in English. Install [Prompt Genie](https://www.promptgenie.ai/) to auto-translate your Korean queries into English, then translate the response back to Korean. ## **ChatGPT in Practice: When Do You Actually Use It?** You now understand *how* to ask. But *when* do you use ChatGPT at work? Here are **four foundational use cases you can deploy today.** #### **1️⃣ Brand & Promo Strategy Development** ChatGPT excels at generating copy, names, labels, and creative concepts. It can produce hundreds of options from a single prompt. Beyond simple taglines, it can help you **build a comprehensive brand strategy for your hotel.** **Q. We're launching a hotel diffuser product to sell to foreign tourists. Include Korean landmarks in the product names. Suggest 3 names and explain each.** • Seoul Serenity: "Seoul" highlights Korea's iconic capital and reflects urban sophistication. "Serenity" conveys calm and balance, promising relaxation and meditation. • Busan Bay Breeze: Busan is famous for its coastline. "Bay Breeze" emphasizes the scent of ocean air, evoking Busan's beachfront atmosphere. • Jeju Lavender Lux: Jeju is renowned for its natural beauty. "Lavender" symbolizes the island's abundant flora; "Lux" adds elegance, promising comfort and tranquility. ChatGPT delivered premium, Korea-themed diffuser names. You can go deeper — ask for a full brand strategy for "Seoul Serenity." ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65a407e3390d57d9168b08ba_64c37109b5c97c64d00f0127_EC_B1_97GPT_20_EC_BD_98_ED_85_90_EC_B8_A0_20_EB_B8_8C_EB_9E_9C_EB_93_9C_20_EC_A0_84_EB_9E_B5.png) With ChatGPT's help, we named a hotel diffuser for international guests and sketched a simple brand strategy. The same method applies to **event and promo strategy.** Ask more specific questions to refine tactics. #### **2️⃣ Online Marketing Content Creation** ChatGPT doesn't just brainstorm ideas — it can finish marketing content. Parts of your content workflow can be fully automated. [Wrtn](https://wrtn.ai/) is a generative AI service built on ChatGPT. It's especially useful for **SNS ads, email marketing, and other digital campaigns** to promote your hotel. ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65a407e3390d57d9168b08c2_64c371e4ffc7783a1f951b8e_asdasdas.png) ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65a407e3390d57d9168b08ce_64c371f2d7e0afab3899ba08_asdasdsa.png) We used Wrtn to generate ad copy for a hotel stay giveaway event. With minor edits, the output is ready for Facebook ads. **Apply ChatGPT to repetitive tasks and save time and money for the work that truly matters.** #### **3️⃣ Review Data Analysis** ChatGPT doesn't just generate text — it excels at sentiment analysis, distinguishing positive from negative reviews. You can use it to **quickly categorize and understand guest feedback trends.** We fed 30 sample reviews into ChatGPT and asked it to analyze our (fictional) hotel. How many positive? How many negative? What are guests complaining about? ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65a407e3390d57d9168b08ca_64c37315a1cbf914a9101c18_asd.png) With ChatGPT, you can aggregate hundreds of reviews from multiple platforms and analyze them at once. **Identify pain points fast — then fix them.** 💡 Tip: Use ChatGPT plugins to connect with Google Sheets. Organize reviews in a spreadsheet and analyze directly. > [How to use ChatGPT with Google Sheets](https://corp.onda.me/post/hotel-booking-service-by-chatgpt-plugin-with-google-spreadsheets) #### **4️⃣ Handling Large Documents and Data** Analyzing and summarizing large documents is one of ChatGPT's superpowers. It doesn't just summarize — it extracts exactly what you ask for. [ChatPDF](https://www.chatpdf.com/) analyzes large PDF files (reports, research papers) and extracts the information you need. You query it conversationally, just like ChatGPT. **With ChatPDF, you can read English-language overseas reports effortlessly.** Let's test it on Skift's 20-page report, "AI's Impact on the Travel Industry." ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65a407e3390d57d9168b08c7_64c37351ddfac0fe7aec5836_2222222.png) ChatPDF scans large files quickly and retrieves only what you ask for. It even cites page numbers. --- We've covered the absolute fundamentals of using ChatGPT in hotel operations. The real possibilities are endless. AI is transforming how we work. **In hospitality, AI adoption for operations, guest service, and review management is no longer optional — it's essential.** Annette Verhoeff, founder of Thrive Hospitality, puts it simply: "Think of ChatGPT as a personal assistant who does everything except bring you coffee." **Why not hire that assistant today?** --- #### References [1. AI in Travel: Sentiment Survey Report – Skift](https://skift.com/insight/ai-in-travel-sentiment-survey-report/) [2. ChatGPT: how to get the most out of your prompt? – hospitalitynet](https://www.hospitalitynet.org/viewpoint/125000191.html) [3. How to Write SNS Ad Copy That Gets Responses – Wrtn Community](https://wrtn.imweb.me/tutorial/?q=YToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmode=view&idx=14321584&t=board) [4. Using ChatGPT Smartly in Marketing – OpenAds](https://www.openads.co.kr/content/contentDetail?contsId=10610)