---
title: "Why Hotels Need CRM Marketing"
description: "Korean hotels still treat every guest the same. CRM marketing segments by behavior and lifecycle stage—first-timers vs. loyalists get different messages. That's how you stop bleeding revenue to OTAs."
published: 2021-12-08T00:00:00+00:00
author: "ONDA 편집팀"
category: "Weekly ON"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b0b167c5ccc2da903682fe_62a176ca584ef4f1ef1444c0_61b0498ef3afa62acd6ebf80_vol52_kakao_cover_1600px.jpeg"
canonical: https://global.onda.me/en/blog?slug=hoteli-crm-maketingeul-haeya-haneun-iyu
locale: en
---
# Why Hotels Need CRM Marketing

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