Guests who book direct through a property website or messenger say: 'I love getting quick answers to my questions.' Online bookings have become the norm — and there's no going back.
Guests who book through online channels say things like:
"Booking and payment is so easy." "I can quickly search properties in the exact area I want."
"This platform has tons of unique stays."
Guests who book direct through a property website or messenger say: "I love getting quick answers to my questions."
Online bookings have become the norm — and there's no going back.
The numbers back this up. ONDA — founded in 2016 to solve the pain points of independent lodging operators — has grown over 60% year-over-year since launch. According to the Korea Tourism Organization, online channels' share of global tourism distribution jumped from 60% in 2017 to a projected 72% by 2025.
Inbound tourism to Korea is surging, too. Korea Tourism Data Lab reports that 430,000 foreign visitors came in January last year — this January saw 880,000, more than double.
Look at global trends, look at Korea: it's hard to find an industry growing this fast.
Of course, as the market grows, it gets more complex and competitive.
Travel trends shift at breakneck speed. Keeping up demands constant learning and reinvestment — a real challenge for independent operators.
And here's the thing: according to U.S. hospitality tech firm Cloudbeds, properties using six or more distribution channels generate 26% more revenue than those using just one.
Bottom line: as online booking grows, channels are multiplying and specializing. This market increasingly demands domain expertise and the ability to read shifting demand.
How do you efficiently get your property in front of travelers across multiple channels? How do you keep pace with travel trends that seem to change weekly?
If you opened a fried chicken shop today, the franchise gives you a playbook. Lodging is more complex — and the playbook isn't always obvious.
When it comes to online distribution, ONDA offers the most practical solution. ONDA connects to more domestic booking channels than anyone in Korea, plus partnerships with all four major global OTAs. Right now, over 4,000 reservations flow through ONDA every single day.
Meet travelers from around the world through ONDA's Pension Plus and distribution platform — in the fastest-growing segment of hospitality.