--- title: "Running 7 Dog-Friendly Pensions — What's Glamdog's #1 Expansion Priority?" description: "As Korea's pet-owning households grow, so does demand for dog-friendly pensions. We sat down with the founder of Glamdog — a seven-property pet hospitality brand — to learn what sets them apart." published: 2023-04-06T00:00:00+00:00 author: "ONDA 편집팀" category: "Insights" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642f05d17374ca2dc2579185_32.jpg" canonical: https://global.onda.me/en/blog?slug=interview-2304-10 locale: en --- # Running 7 Dog-Friendly Pensions — What's Glamdog's #1 Expansion Priority? Hello from ONDA — the digital infrastructure company for Korea's hospitality ecosystem. Pet-owning households are multiplying in Korea, and dog-friendly pensions can't keep up with demand. To help you understand this fast-growing niche, we interviewed an expert in the field. Meet Roh Kyung-pyo, founder and CEO of Glamdog — a portfolio of seven pet-friendly pensions. Let's dive in. > **First, tell us about yourself and Glamdog.** I'm Roh Kyung-pyo, CEO of Injang Management, the company behind Glamdog. Glamdog is a network of pet-friendly accommodations designed for happy travel with your dog. We currently operate seven pension properties and two cafés across Korea. Every space is built to ensure dogs enjoy a comfortable, clean environment — and owners get peace of mind. > **What made you start a pension business? > And why dog-friendly pensions specifically?** I've worked in hospitality for over a decade. During that time, I've watched niche formats emerge — kids-focused pensions, pool villas, etc. But dog-friendly lodging? It was still underdeveloped. No one was treating it as a serious category. I saw an opportunity to build a brand around it — a place where pets and owners could both relax. That's where Glamdog started. ![Glamdog Tongyeong — where dogs can swim alongside their owners](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642f05eb4091add6c81e42aa_33.jpg) > **Dog-friendly pensions must operate differently from standard properties. > What do you focus on most?** **First: dog safety and health.** We clean and inspect every room individually. Hygiene protocols are strict — because one sick dog can ruin the experience for everyone. **Second: a happy play environment.** We invest heavily in outdoor yards, pools, and dog runs. But infrastructure alone isn't enough — cleanliness and supervision matter just as much. **Finally: human guests matter too.** We use hotel-grade bedding. We maintain spotless facilities. Dogs bring people here — but comfort keeps them coming back. ![Glamdog offers diverse amenities tailored for dogs](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642f06006310331163933013_34.jpg) > **What service do guests appreciate most?** **Our low-to-the-ground furniture.** Many small dogs have weak kneecaps. Jumping on and off high sofas or beds can injure them. So we custom-designed low furniture across all units and installed slip-resistant flooring. **Repeat business is our biggest metric. Guests come back because their dogs are safe — and happy dogs make happy owners.** ![Glamdog's low-profile furniture design — a customer favorite](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642f06136afdefdec32d27a6_35.jpg) > **The pet pension market is getting crowded. How do you promote Glamdog?** Instagram is our main channel. We share updates, run giveaways, host events. That's it — we don't run paid ads elsewhere. But here's the thing: our guests do the marketing for us. Referrals and community posts drive most of our traffic. Word of mouth works when the product delivers. > **You've opened seven properties. That must have taught you something. > What's your #1 consideration when expanding?** **Land size — specifically, the size of the off-leash yard.** At home or in a park, dogs are always on a leash. At Glamdog, they can run free. That's the experience we sell — and it requires space. So before we look at anything else, we confirm: is the yard big enough for dogs to sprint? ![Glamdog Tongyeong — where dogs can run off-leash in open space](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642f0629cda59a692db8fdcd_36.jpg) > **Managing seven properties must require serious software. > What feature of Pension Plus do you value most?** With seven properties, labor efficiency is everything. A unified reservation system isn't a nice-to-have — it's survival. **Pension Plus makes pricing and availability updates ridiculously easy.** That alone saves us headcount. And it pushes our inventory to multiple OTAs at once — basically free distribution. **Plus, it auto-generates a branded website for each property.** A few of our locations don't even have custom sites — we just use the Pension Plus version. Finally, ONDA's customer service is bulletproof. **No more back-and-forth with OTA reps. They handle channel disputes for us.** ![Glamdog Yeongheungdo — ocean views and quality time with your dog](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642f063fbb3dfc27545f9fa5_37.jpg) > **You're expanding beyond pensions — pet cafés, retail, and more. > What's the long-term plan?** Injang Management is evolving from a direct operator to a **franchise and asset management model.** We want Glamdog in more cities — so more families can enjoy stress-free travel with their dogs. We're also moving into F&B, e-commerce, and branded retail. The goal is simple: when people think "weekend getaway with my dog," they should think Glamdog. --- That's our conversation with CEO Roh Kyung-pyo. Glamdog's success isn't luck — it's precision. They identified unmet demand, designed around it, and scaled with discipline. If you're planning to expand your property portfolio, consider Pension Plus. It's how brands like Glamdog centralize operations, reduce labor costs, and distribute inventory across Korea's top OTAs. #### **Need to cut labor costs while scaling your property? Try Pension Plus — ONDA's reservation management system. It's free to start.** [Contact us now](https://www.onda.me/apply-form?utm_source=home&utm_medium=trend&utm_campaign=interview&utm_content=2304_10_cta)