---
title: "2024 Travel Trends by Keyword"
description: "Which trends will shape the travel industry in 2024?"
published: 2024-01-08T10:00:00+00:00
author: "ONDA 편집팀"
category: "Insights"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65d8288cff36773de54b8191_Frame_88.jpg"
canonical: https://global.onda.me/en/blog?slug=kiweodeuro-alaboneun-2024nyeon-yeohaeng-teurendeuwa-jeonmang
locale: en
---
# 2024 Travel Trends by Keyword

⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting.

---

The past four years reshaped how we travel. COVID-19 changed everything. To keep up with shifting traveler behavior, predicting what's next is critical.

We gathered 2024 travel forecasts from tourism boards, OTAs (domestic and global), and industry media. What trends will define the year ahead?

💡 Click article titles to read the full story.

> ✅ ["2024: Searching for my own experience"—Korea's tourism trend 'ROUTE'](https://www.newsis.com/view/?id=NISX20231213_0002556556&cID=10701&pID=10700)

**TL;DR:** Korea Tourism Organization sees five themes for domestic travel in 2024.

**The story:** Korea Tourism Organization outlined ▲restful travel ▲one-point trips (focused experiences) ▲personal hidden gems ▲smart tech-enabled travel ▲accessible travel for all.

---

> ✅ [Ministry: "2 million Chinese tourists expected—more solo, younger, MZ-led"](https://view.asiae.co.kr/article/2023122711080863563)

**TL;DR:** Chinese inbound trends shift toward smaller groups and Gen Z.

**The story:** Korea's Ministry of Culture, Sports and Tourism and Korea Culture & Tourism Institute highlighted ▲smaller, more personalized trips ▲female-led travel ▲Gen Z dominance ▲shift from mass spending to value spending ▲digital-first travel info channels ▲longer stays ▲more spending on cultural experiences.

---

> ✅ [TOP TRAVEL INDUSTRY PREDICTIONS FOR 2024](https://www.phocuswire.com/January/experts-travel-predictions-generative-ai-sustainability-distribution/56468)

**TL;DR:** AI, sustainability, and distribution shake-ups are coming.

**The story:** Phocuswire polled industry experts and expects ▲generative AI rollout ▲modernized travel processes via digital tools ▲sustainable travel push ▲personalized experiences ▲distribution model overhauls ▲business travel rebounds, bleisure booms.

---

> ✅ [Yanolja announces 2024 travel trends: 'D.R.A.G.O.N'](https://www.imaeil.com/page/view/2023122808081258680)

**TL;DR:** Yanolja sees recovery, diversification, tech, culture, convenience, and community.

**The story:** Yanolja's 2024 travel trends: ▲accelerated demand recovery ▲more diverse destinations ▲travel tech advances ▲rising culture-experience needs ▲easier trip planning ▲thriving travel communities.

---

> ✅ [Hana Tour: 2024 trend is 'D.R.E.A.M.E.R'](https://www.newsis.com/view/?id=NISX20231218_0002561566&cID=13001&pID=13000)

**TL;DR:** Hana Tour flags fail-proof trips, responsible tourism, and niche communities.

**The story:** Hana Tour's 2024 keywords: ▲risk-free travel ▲responsible tourism ▲everyday travel experiences ▲taste-based communities ▲repeat-visitor "fanatics" ▲explorer mindset for new places ▲recharge trips.

---

> ✅ [Jeju Air: 2024 travel trends are 'S.O.F.T'](https://www.fnnews.com/news/202312111024366727)

**TL;DR:** Short, frequent, flexible trips with event-driven bookings.

**The story:** Jeju Air's 2024 trends: ▲shorter distances and itineraries ▲more frequent trips ▲freedom to go anytime ▲trigger-based travel (events, promotions).

---

> ✅ [7 travel keywords to watch in 2024](https://digitalchosun.dizzo.com/site/data/html_dir/2023/12/08/2023120880184.html)

**TL;DR:** Booking.com says "travel becomes life itself."

**The story:** Booking.com's 2024 themes: ▲alter-ego travel (trying on new identities) ▲escape travel ▲culinary tourism ▲healing travel ▲affordable luxury ▲sustainable travel.

---

> ✅ ["2024 travel keywords: alcohol-free, vibes, screens"](https://www.econovill.com/news/articleView.html?idxno=632794)

**TL;DR:** Expedia sees screen tourism, vibe-driven choices, and sober trips rising.

**The story:** Expedia's 2024 trends: ▲screen tourism (film/TV-inspired trips) ▲vibe check-in (choosing destinations by mood) ▲alcohol-free travel.

---

> ✅ [2024 travel trends | Da Lat emerges as hot spot—curiosity drives travel](https://www.traveltimes.co.kr/news/articleView.html?idxno=406609)

**TL;DR:** Skyscanner names four themes and three trip types for Korean travelers.

**The story:** Skyscanner's top travel themes: ▲entertourment (entertainment + tourism) ▲pilgrimage tours ▲value-driven gastronomy ▲sleep-focused trips. Top trip types: ▲analog travel ▲milestone/celebration trips ▲small luxury.