--- title: "[What Really Works] EP.5 Kids Pension" description: "Ever wondered why your pension with a jungle gym AND a private pool gets fewer bookings than the kids pension down the road? If so, keep reading. How should you run a kids pension to drive more reservations? In this fifth episode of 'What Really Works,' we break down what every kids pension operator needs to know." published: 2023-02-28T00:00:00+00:00 author: "ONDA 편집팀" category: "Insights" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/64006431ec048c272fb5a3ca_1.jpg" canonical: https://global.onda.me/en/blog?slug=know-2302-12 locale: en --- # [What Really Works] EP.5 Kids Pension Hello from ONDA, the digital leader in Korea's accommodation ecosystem. ##### **"We've got a jungle gym and a private pool. So why does the kids pension next door get more bookings?"** If you've ever asked yourself that, this post is for you. How should you run a kids pension to drive more reservations? In this fifth episode of *What Really Works*, we'll walk through what every kids pension operator needs to know. 📍*What Really Works*: Four must-know insights — a practical playbook series for pension operators. --- ### **What Top-Grossing Kids Pensions Have in Common** According to 2022 ONDA data, **about 66% of kids pensions offer private pools**. In other words, a private pool and basic play equipment alone won't set you apart. So what makes high-performing kids pensions stand out? Among ONDA Pension Plus users, the top 10 revenue-generating kids pensions weren't offering the basics. They were offering **mini theme parks**. Indoor jungle gyms, trampolines, outdoor playgrounds, mini trains, kids' ride-on cars — **a full range of attractions** kept guests engaged. **And these facilities? They were modern and on-trend.** Fashion changes. Food trends change. Kids' toys and play equipment change too. Even toy kitchen sets evolve in detail and design year after year. ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/64006224702b65ee565e2a85_3.jpg) Let's think about why people choose kids pensions in the first place. They're traveling with children. But if the goal were just "travel," would they pick a kids pension? **They choose kids pensions for the play facilities and toys.** Parents can't buy new toys every week, so they turn to kids pensions and kids cafés to give their children something fresh and exciting. That's why kids pensions with diverse, engaging play equipment attract the most attention. All else equal, guests will pick the place where their kids can try something new. **Visit a kids café and watch which equipment kids gravitate toward. Check out YouTube kids channels that review toys — you'll spot what's trending.** Below is a breakdown of the amenities offered by top-grossing properties. Use it to attract more guests. ![Amenities at Top-Revenue Kids Pensions](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/64006167702b65db945d4274_Frame_102.jpg) --- ### **Your Real Guest Is the Parent** Kids pensions cater to children, but the real decision-maker is the parent. **Guest satisfaction at a kids pension is ultimately determined by the parents.** That's why it's crucial to satisfy not just the kids, but the adults too. Traveling with children means hauling a mountain of gear — strollers, bottles, diapers, and more. For a trip (not just a quick outing), the list gets even longer. Reduce that load by stocking childcare essentials in the room. **The lighter the luggage, the higher the satisfaction.** ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6400623c14e0ce26dc0296bb_4.jpg) **Offer services that help parents relax, too.** Capsule coffee machines and streaming services (OTT) are a great start. For parents exhausted from meal prep, consider offering simple breakfast items like toast and cereal. ##### **\[Thoughtful In-Room Amenities & Services\]** ✔️ Character-themed tableware ✔️ Basic condiments ✔️ Bottle sterilizer ✔️ Bottle soap and brushes ✔️ Foldable baby bathtub ✔️ High chair ✔️ Baby toothpaste / shampoo / body wash / lotion ✔️ Shampoo cap ✔️ Toddler toilet seat ✔️ First aid kit ✔️ Capsule coffee machine ✔️ Streaming services (Netflix, etc.) ✔️ Simple breakfast --- ### **What Matters More Than Play Equipment** Before launching its public kids café initiative, the Seoul Metropolitan Government surveyed 2,199 parents using daycare and after-school care services. When asked what mattered most in running a kids café, **"safety and cleanliness" (25.2%)** topped the list. Kids pensions and cafés occasionally face accidents due to inadequate safety measures or children's carelessness. And because children are more vulnerable to infection, hygiene is critical. ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/64006251b17b0e46cfe136ef_5.jpg) Provide clear safety instructions for play equipment. Make seat belts mandatory on ride-ons. Replace fabric items that stain easily or wear out quickly. Keep everything spotless and swap them out regularly. **In your property descriptions and SNS posts, emphasize the services below to show that child safety and cleanliness are your top priorities.** Building trust as "the kids pension where my child can play safely" drives repeat visits. ##### **\[Safety Amenities & Services for Kids Pensions\]** ✔️ Professional sanitization service certification ✔️ Safety gates ✔️ Outlet covers ✔️ Childproof locks on windows, drawers, etc. ✔️ Low-profile mats to prevent falls --- ### **Where Do Kids Pensions Get the Most Bookings?** In our big data report [](https://www.onda.me/trend/bigdata-2302-6), we examined the 2022 kids pension market. **Kids pensions saw high reservation volumes on open markets like TMON and 11Street.** To reach more guests, you need to list your property across multiple channels. **But signing up for and managing reservations across dozens of platforms manually? That's a nightmare.** When a booking comes in on Channel A, you need to block that room on every other channel immediately. Human error leads to overbookings. **And overbooking-related cancellations lead to negative reviews.** **ONDA Pension Plus lets you manage reservations from up to 40 domestic and international channels in one place.** #### **Pension Plus: Zero Overbookings. Solve Reservation Management and Revenue Worries All at Once.** [Inquire Now](https://www.onda.me/apply-form?utm_source=home&utm_medium=trend&utm_campaign=know&utm_content=2302_12_cta)