---
title: "How to 3x Your Pension Revenue with Instagram"
description: "Naver Place puts five properties on page one. Instagram's Top Posts show your pension to Gen Z first. Post good photos, use real hashtags, engage daily—bookings follow."
published: 2023-01-19T02:59:46.868+00:00
author: "ONDA 편집팀"
category: "Insights"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63c8aeecb146891779423cb5_05.jpg"
canonical: https://global.onda.me/en/blog?slug=know-2302-7
locale: en
---
# How to 3x Your Pension Revenue with Instagram

**Hello. This is ONDA, the digital platform for Korea's hospitality ecosystem.**

If you run a pension, you're probably wondering which marketing channels actually work.

Naver Place is the obvious choice — high visibility, easy access. But here's the problem: only five properties show up on page one.

With thousands of pensions competing, there's no guarantee you'll crack the top five.

That's why we recommend Instagram's "Top Posts" strategy. It works.

**1. What are Instagram Top Posts?**

When someone searches a hashtag, the first thing they see is the "Top Posts" section.

Gen Z and Millennials don't start with Naver anymore — they search on Instagram and get all the info they need.

If your pension shows up here, bookings spike.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63c8ac0e18df531422c0ee87_03.jpg)

**2. How do you get into Top Posts?**

You don't need an agency. You don't need perfectly optimized long-form content like on Naver Blog.

You just need good photos.

Instagram's core function is visual. Post great images of your property, then use hashtags people actually search for. That's it.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63c8b19213416136166f0c06_insta06.jpg)

**3. Turn your account into an official presence**

Create an official account for your pension — something like `[pension_name]_official`.

Then start posting. One photo a day. Like and comment on other accounts. Do this consistently for one to two months.

This activity trains Instagram's algorithm to recognize your account as legitimate. The more you engage, the better your reach.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63c8ab8359c7e5d1164650e3_01.jpg)

**4. Invest in high-quality photos and videos**

For pension content, quality matters. Get help from a professional if you need to — the goal is content people actually click on.

Better visuals = higher click-through rate = Top Posts placement = more bookings.

Instagram marketing costs you nothing but time. Start today.

Consistent content builds trust. Guests will come back to properties they feel they already know.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63c8ac972e9f57f868652e0d_04.jpg)

We've covered how Instagram alone can drive serious revenue growth — but social media is just one piece of the puzzle.

Pension Plus connects your property to up to 40 domestic and international channels at once. If Instagram marketing feels like too much, we'll even cover your marketing costs.

#### Start for free and claim up to ₩1.5 million in marketing support.