---
title: "How Much Do Pensions Actually Make During Peak Season?"
description: "Peak season revenue for Korean pensions: ONDA's internal data reveals the numbers."
published: 2023-02-01T00:00:00+00:00
author: "ONDA 편집팀"
category: "Insights"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63d8c31455d2f2524a510cb2_Frame_69-min.jpg"
canonical: https://global.onda.me/en/blog?slug=know-2302-8
locale: en
---
# How Much Do Pensions Actually Make During Peak Season?

Hi, this is **ONDA — Korea's leading hospitality tech platform.**

When hospitality professionals think "peak season," summer (July–August) usually comes to mind. That's when most pension operators hit full occupancy.

But how much of a year's revenue actually comes from those months? Is it true that "you make your whole year during summer"? And what happens if travelers choose overseas trips instead?

We pulled ONDA's internal transaction data from 2022 to answer these questions.

_\*All data is based on direct-contract suppliers on the ONDA platform._

### 2022 Pension Transaction Volume: The Summary

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63d8c33c55d2f25a6e5158e0_Frame_70-min.jpg)

July led with approximately ₩6.29 billion in gross merchandise value (GMV), far outpacing every other month. The spike is unmistakable.

Now, let's break it down by percentage.

![2022 pension monthly GMV share](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63d8c35f0995ed6fd667e47d_Frame_71-min.jpg)

**June through August accounted for roughly 40% of the year's total GMV.**

This means pensions generate close to half their annual revenue during the three-month summer window.

### Which Cities Drove the Most Bookings?

![2022 pension booking share by city](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63d8c38aaa7ea766a01843a1_Frame_72-min.jpg)

Gapyeong took first place, Jeju Island second, and Yangyang third — no surprises there.

### Which Channels Dominated Peak Season?

Where did guests actually book during summer?

![2022 pension peak season booking share by channel](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/63d8c3a1aa7ea75fba186e74_Frame_73-min.jpg)

**Naver led with 35.9% of June–August bookings** — more than Yanolja and Yeogi Eottae combined.

Channel distribution matters. Being live on the platforms where travelers actually book isn't optional — it's table stakes for peak-season revenue.

Especially Naver. Keeping your listing updated, photos fresh, and reviews managed translates directly into revenue.

### Here's What the Data Says

**Peak season (June–August) drives 40% of annual pension GMV.**

Summer 2023 is coming. Sure, you need to refresh interiors and replace worn furniture. But **making sure you're live on the right channels before the rush hits** might be the most important prep you can do.

ONDA connects you to **40+ booking channels** — and properties that go live on international OTAs routinely see **50%+ revenue lifts**. Plus, during the peak-season frenzy, ONDA prevents double-bookings across all channels automatically.

#### The best-performing pensions are already on ONDA.

[Get in touch](https://www.onda.me/apply-form?utm_source=home&utm_medium=trend&utm_campaign=know&utm_content=2302_8_cta)