Peak season revenue for Korean pensions: ONDA's internal data reveals the numbers.
Hi, this is ONDA — Korea's leading hospitality tech platform.
When hospitality professionals think "peak season," summer (July–August) usually comes to mind. That's when most pension operators hit full occupancy.
But how much of a year's revenue actually comes from those months? Is it true that "you make your whole year during summer"? And what happens if travelers choose overseas trips instead?
We pulled ONDA's internal transaction data from 2022 to answer these questions.
*All data is based on direct-contract suppliers on the ONDA platform.
2022 Pension Transaction Volume: The Summary
July led with approximately ₩6.29 billion in gross merchandise value (GMV), far outpacing every other month. The spike is unmistakable.
Now, let's break it down by percentage.
June through August accounted for roughly 40% of the year's total GMV.
This means pensions generate close to half their annual revenue during the three-month summer window.
Which Cities Drove the Most Bookings?
Gapyeong took first place, Jeju Island second, and Yangyang third — no surprises there.
Which Channels Dominated Peak Season?
Where did guests actually book during summer?
Naver led with 35.9% of June–August bookings — more than Yanolja and Yeogi Eottae combined.
Channel distribution matters. Being live on the platforms where travelers actually book isn't optional — it's table stakes for peak-season revenue.
Especially Naver. Keeping your listing updated, photos fresh, and reviews managed translates directly into revenue.
Here's What the Data Says
Peak season (June–August) drives 40% of annual pension GMV.
Summer 2023 is coming. Sure, you need to refresh interiors and replace worn furniture. But making sure you're live on the right channels before the rush hits might be the most important prep you can do.
ONDA connects you to 40+ booking channels — and properties that go live on international OTAs routinely see 50%+ revenue lifts. Plus, during the peak-season frenzy, ONDA prevents double-bookings across all channels automatically.