---
title: "How to Grow Real Instagram Followers for Your Property"
description: "Property owners struggling with Instagram — this one's for you. Here's how to build an audience of actual potential guests, not just vanity metrics."
published: 2023-04-04T00:00:00+00:00
author: "ONDA 편집팀"
category: "Insights"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642ce2526e8958813a487c22_27.jpg"
canonical: https://global.onda.me/en/blog?slug=know-2304-17
locale: en
---
# How to Grow Real Instagram Followers for Your Property

Hello from ONDA — we're building the digital infrastructure for Korea's hospitality industry.

If you're running an Instagram account for your property, you've probably seen ads like this:

### **_50 Korean followers — ₩15,000!_**

![[Source] Google](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642ce2586e895832d948819a_29.jpg)

Buying followers on Instagram is so common these days it barely raises eyebrows.

Sure, follower count signals reach and influence — but does it actually help your property get bookings? 🤔

If you're wondering *why* you should be on Instagram in the first place, and *how* to reach real potential guests instead of fake accounts, keep reading.

### **Do I really need an Instagram account for my property?**

Short answer: **Yes.**

![[Source] Mobile Index Insight](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642ce25e078927203725c0dc_30.jpg)

As the chart above shows, Instagram has strong engagement across all age groups in Korea — not just Gen Z.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642ce50343523c7e9e348b05_Frame_118.jpg)

According to [Sometrendy](https://some.co.kr/), a social media keyword analytics platform, the term "숙소추천" (accommodation recommendations) was mentioned ~28,000 times on Instagram over the past year — **up 312% year-over-year**.

That's 1.8× higher than Naver Blog mentions for the same keyword.

**Translation: Instagram is where travelers are searching for places to stay — and sharing what they find.**

### **3 ways to grow your Instagram followers**

If you already have an account, here are three simple tactics anyone can execute — no marketing degree required.

**1. Two-way engagement**

Find users interested in travel. Follow them first. Like and comment on their posts. It's time-consuming, but it's free — and it works. Pro tip: check the follower lists of travel influencers. That's where you'll find people already interested in accommodations and trips.

**2. Run ads**

The most efficient route (if you have budget) is Instagram's built-in promotion tool. Post a great photo of your property, hit "Promote Post," set your goal, audience, budget, and timeline — and Instagram will show your post to users likely to care. Downside: Meta's ad platform can get technical fast. Setup and performance tracking aren't always straightforward.

**3. Host a giveaway**

Offer a free stay during low season. A "follow + tag a friend to win" giveaway can grow your follower count without ad spend — and it generates buzz. Users love these. Done right, they create organic reach and real awareness.

### **Real results: giveaway case study**

ONDA runs Instagram marketing campaigns for partners — no upfront ad spend required.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/642ce5155950189ad2c87867_31.jpg)

**Six partners ran giveaways with us. Average result: +150 followers per campaign.** One partner loved the engagement so much they ran ten more campaigns back-to-back.

If you want to reach real travelers — not bots — a giveaway might be the move.

#### The best-performing properties are already working with ONDA.

[Get in touch](https://www.onda.me/apply-form?utm_source=home&utm_medium=trend&utm_campaign=know&utm_content=2304_17_cta)