---
title: "Should You Join Korea's Summer Lodging Sale?"
description: "The 2023 Korea Lodging Sale Festival kicks off!\\nHow much can your bookings grow if you participate? Let's dig into last year's data."
published: 2023-05-25T00:00:00+00:00
author: "ONDA 편집팀"
category: "Insights"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/647014c5ee7c019ea1f7d790_45.jpg"
canonical: https://global.onda.me/en/blog?slug=know-2305-19
locale: en
---
# Should You Join Korea's Summer Lodging Sale?

Hello from ONDA — the platform digitizing Korea's hospitality ecosystem.

Today, we're breaking down the 2023 Korea Lodging Sale Festival: what it is, how it works, and whether it actually moves the needle on bookings.

If you're wondering whether to participate — or just how big the impact could be — keep reading.

### **🎊 2023 Korea Lodging Sale Festival 🎊**

The 2023 Korea Lodging Sale Festival launches May 30, split into two campaigns: regional and nationwide.

This is the single biggest revenue spike most properties see ahead of peak season — a government-backed mega event aimed at boosting domestic travel demand and consumer spending.

The scale? 900,000 discount coupons will be distributed.

_For details on the 2023 festival structure, see the image below._

![[Source: http://ktostay.visitkorea.or.kr/]](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/647014d101cb3b35ee46b067_Frame_121.jpg)

### **Does it actually boost revenue?**

We analyzed ONDA's internal transaction data from last year's festival to find out.

The 2022 festival ran April 7 – May 8. We compared it to the same period in 2021.

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/64704d2b3d0526986a6aa6f5_Frame_120.jpg)

Total gross bookings jumped **293% year-over-year** — the highest growth spike during the off-season period.

### **Which regions sold best?**

![2022 Lodging Festival](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6470150201cb3b35ee46d6fb_Frame_122.jpg)

Top 3 regions by sales volume during last year's festival: **1st Gangwon-do, 2nd Jeju, 3rd Gyeonggi-do**. All three regions saw **at least 2x growth** compared to the prior year.

### **What about channel mix?**

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6470150a4d391ea0a066f380_Frame_123.jpg)

_\*This data reflects overall ONDA platform bookings, not limited to festival-participating channels._

During the 2022 festival period, domestic Korean OTAs clearly dominated transaction volume.

The takeaway: the Korea Lodging Sale Festival is a must-join event if you're aiming for a major revenue lift.

**ONDA is participating in the 2023 festival across multiple channels — meaning our partners can access this promotional window automatically.** 

If you don't want to miss out on this and other high-impact channel promotions, experience ONDA HUB today.

[Inquire now](https://www.onda.me/apply-form?utm_source=home&utm_medium=trend&utm_campaign=know&utm_content=2305_19_cta)