Should You Join Korea's Summer Lodging Sale?

Hello from ONDA — the platform digitizing Korea's hospitality ecosystem.

Today, we're breaking down the 2023 Korea Lodging Sale Festival: what it is, how it works, and whether it actually moves the needle on bookings.

If you're wondering whether to participate — or just how big the impact could be — keep reading.

🎊 2023 Korea Lodging Sale Festival 🎊

The 2023 Korea Lodging Sale Festival launches May 30, split into two campaigns: regional and nationwide.

This is the single biggest revenue spike most properties see ahead of peak season — a government-backed mega event aimed at boosting domestic travel demand and consumer spending.

The scale? 900,000 discount coupons will be distributed.

For details on the 2023 festival structure, see the image below.

Does it actually boost revenue?

We analyzed ONDA's internal transaction data from last year's festival to find out.

The 2022 festival ran April 7 – May 8. We compared it to the same period in 2021.

Total gross bookings jumped 293% year-over-year — the highest growth spike during the off-season period.

Which regions sold best?

Top 3 regions by sales volume during last year's festival: 1st Gangwon-do, 2nd Jeju, 3rd Gyeonggi-do. All three regions saw at least 2x growth compared to the prior year.

What about channel mix?

*This data reflects overall ONDA platform bookings, not limited to festival-participating channels.

During the 2022 festival period, domestic Korean OTAs clearly dominated transaction volume.

The takeaway: the Korea Lodging Sale Festival is a must-join event if you're aiming for a major revenue lift.

ONDA is participating in the 2023 festival across multiple channels — meaning our partners can access this promotional window automatically.

If you don't want to miss out on this and other high-impact channel promotions, experience ONDA HUB today.

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