---
title: "2023 Inbound & Domestic Tourist Online Sales Channel Strategy"
description: "With inbound travel bouncing back in 2023, what should hotels prepare?"
published: 2023-02-08T00:00:00+00:00
author: "ONDA 편집팀"
category: "Data Report"
image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65cec6ec3407a454d2f00170_Frame_1.jpg"
canonical: https://global.onda.me/en/blog?slug=strategy-for-inbound-traveller-in-2023
locale: en
---
# 2023 Inbound & Domestic Tourist Online Sales Channel Strategy

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f6adf796b67938b2f88_63e36f52e7d17f5ff159e5df_E1_84_89_E1_85_B3_E1_86_AF_E1_84_85_E1_85_A1_E1_84_8B_E1_85_B5_E1_84_83_E1_85_B31.png)

What's this report about?

This report is an excerpt from ONDA's webinar, '2023 Hotel Tech & Online Sales Strategy to Maximize Korea's Tourism Boom.' 

Using real booking data from ONDA HUB (ONDA's distribution service), we break down 2022 trends and map out an online sales channel strategy for attracting domestic and international travelers in 2023.

If you missed the webinar, this **'2023 Inbound & Domestic Tourist Online Sales Channel Strategy'** report will give you practical ideas for capturing the inbound travel wave.

This is for you if you're wondering:

✈️ How much will inbound arrivals grow in 2023?
🙌 What strategies actually work for attracting more international guests?
💰 How do we grow online bookings without getting crushed by commission fees?

Report preview

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f6adf796b67938b2f8c_63e370431096b763145b56ef_E1_84_89_E1_85_B3_E1_86_AF_E1_84_85_E1_85_A1_E1_84_8B_E1_85_B5_E1_84_83_E1_85_B311.png)

![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/65b07f6adf796b67938b2f8f_63e3704bf7a3ab30045cffd4_E1_84_89_E1_85_B3_E1_86_AF_E1_84_85_E1_85_A1_E1_84_8B_E1_85_B5_E1_84_83_E1_85_B312.png)

- Through Q3 2022, total transaction volume jumped 75% year-over-year

- Global OTAs and search portals led the surge, with direct (D2C) channels emerging as a key revenue driver

- Inbound search volume crossed pre-COVID levels by October 2022, led by Japan, the US, and Singapore

- D2C and Google Hotel bookings traced a steep J-curve through 2022 — a strong signal for 2023

> _This report was discontinued as of April 23, 2026. For inquiries, please contact contact@onda.me._