--- title: "How Far Has My Hotel Come With Digital Transformation?" description: "Digital transformation isn't just about adopting technology — it's about changing your entire business model." published: 2024-10-22T00:00:00+00:00 author: "ONDA 편집팀" category: "Weekly ON" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/671735dd49be7e6105bad1e4_WeeklyON_vol142_webflow_cover_1200px.png" canonical: https://global.onda.me/en/blog?slug=uri-hotelyi-dijiteol-jeonhwaneun-eolmana-jinhaengdwaesseulgga-2 locale: en --- # How Far Has My Hotel Come With Digital Transformation? ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. --- #### **In This Week's Issue** 🏨 How far has my hotel come with digital transformation? 💡 110,000 illegal serviced residences — easing requirements to encourage compliance ⌨️ #DomesticTourismSpending #7TravelTrends #SeoulTourismConcentration #InfluencerGroupBuying #ShortTermRentalIncome --- **🏠 Industry Stories** ### **How Far Has My Hotel Come With Digital Transformation?** Digital transformation is typically broken down into three stages. Simply put: if you work on computers, you're at stage 1. If you take bookings via your website or OTAs, you're at stage 2. If you've built new digital-native business models, you're at stage 3 — and your transformation is on track. Let me break it down: **Stage 1 is Digitization** — converting handwritten records and analog data into digital formats. **Stage 2 is Digitalization** — using digital tools to improve guest experience and operational efficiency. This includes online booking systems, automated check-in/check-out, and process optimization. **Stage 3 is Digital Transformation** — leveraging digital technology to create new revenue models or fundamentally change your existing revenue structure. Hotels might offer data-driven personalized packages, or build subscription models to drive loyalty. The key difference between stages 2 and 3? Whether you've transformed your revenue model. Before we dive in, let's run a quick self-assessment. How far along is your hotel? The more boxes you leave unchecked, the more work you have ahead. ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/67160fea98e552103b50da71_67160eeb60e553f5c8128781_ED_98_B8_ED_85_94_20_EB_94_94_EC_A7_80_ED_84_B8_20_EC_A0_84_ED_99_98_20_EC_88_98_EC_A4_80_20_EC_9E_90_EA_B0_80_20_ED_8F_89_EA_B0_80_ED_91_9C.png) ### 👉[**Read the full piece: **](https://www.onda.me/blog/uri-hotelyi-dijiteol-jeonhwaneun-eolmana-jinhaengdwaesseulgga?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_10_22) --- **💡 Hospitality Trends** ### **110,000 Illegal Serviced Residences — Easing Requirements to Encourage Compliance** [**👉\[Full story\]**](https://www.yna.co.kr/view/AKR20241016083100003?input=1195m) **TL;DR:** Government to ease registration requirements for serviced residences after 110,000 units found operating in legal gray zones. **The story:** There are currently around 188,000 serviced residence units nationwide. Only 40.5% operate legally. **Around 110,000 units have yet to register as lodging businesses or change their building use permits.** To encourage compliance, the government plans to ease registration and permit requirements. First, local governments can **lower registration thresholds from 30 units to 20 or even 10 units**, making it easier for operators to formalize. Current rules — requiring ▲30+ units ▲entire floor ▲⅓+ of building area — have kept many individual owners in limbo. **The biggest obstacles to converting officetels — hallway width and parking requirements — are also being relaxed.** Conversions once blocked by safety, location, and other concerns will now be allowed. New serviced residences will be **banned from unit-by-unit sales** to prevent residential misuse. And the **enforcement fine grace period, originally set to expire this year, has been extended to September 2025.** --- **⌨️ Keyword News** **1️⃣ Domestic Tourism Spending** [👉\[Full story\]](https://www.traveltimes.co.kr/news/articleView.html?idxno=409849) **TL;DR:** Korean domestic tourism spending down 4.7% in Q1–Q3. **The story:** From January to September, domestic tourism spending by Koreans fell 4.7% year-over-year. Except for March (up 0.1%), every month trailed last year — continuing the trend of budget travel. **What about foreign visitors?** As inbound tourism rebounds, foreign visitor spending jumped 32% in the same period. Shopping accounted for 37.8%, followed by lodging (34.9%) and F&B (20%). **2️⃣ 7 Travel Trends** [👉\[Full story\]](https://digitalchosun.dizzo.com/site/data/html_dir/2024/10/17/2024101780191.html) **TL;DR:** 2025 travel trends spotlight collective experiences and the power of discovery. **The story:** Skyscanner named seven trends to watch in 2025: ▲Cowboy Core ▲Sports Mode ▲Astrotourism ▲Wellness Tours ▲Artventure ▲Garden Tours ▲eSports Mode. **The outlook?** In an increasingly personalized world, travelers are seeking out communities of like-minded people to share unique experiences together. **3️⃣ Seoul Tourism Concentration** [👉\[Full story\]](https://www.ajunews.com/view/20241013094701617) **TL;DR:** 80% of foreign tourists visit Seoul, 18% visit Busan. **The story:** Last year, 80.3% of inbound tourists (multiple responses allowed) visited Seoul. The Seoul-centrism that eased during COVID has intensified again since tourism resumed in earnest in 2022. **The breakdown:** After Seoul, the top destinations were Busan (17.6%), Gyeonggi (13.3%), Jeju (8.7%), Incheon (6.5%), Gangwon-do (6.5%), and Gyeongsangbuk-do (3.0%). Most regions outside major cities stayed in the 1% range. **4️⃣ Influencer Group Buying** [👉\[Full story\]](https://www.traveltimes.co.kr/news/articleView.html?idxno=409830) **TL;DR:** Travel industry eyes influencer group buying as sales channel. **The story:** Influencers running group buys on social media are everywhere these days. Now the travel industry is taking notice, with influencer group buying emerging as an effective sales channel. **The outlook?** Travel agencies and OTAs are already using it actively. With proven results in reach and conversion, influencer group buying is set to grow even more. **5️⃣ Short-Term Rental Income** [👉\[Full story\]](https://www.donga.com/news/Society/article/all/20241015/130220101/2) **TL;DR:** Short-term rental income up 10x in three years. **The story:** In 2022, short-term rental income hit ₩22.36 billion — up 160.6% from the prior year. That's a tenfold increase compared to 2020. By age, Gen Z and Millennials accounted for 43.6% of total income. **The concern?** As the market grows, so do worries about illegal rentals. Enforcement cases represent just 6.4% of actual suspected illegal operations. ---