--- title: "Online Sales Guidebook for Independent Accommodation Owners" description: "We've published a comprehensive sales guide to help small and mid-sized accommodation owners succeed online. Drawing on over 4,000 daily booking transactions and years of distribution expertise, this guidebook covers the latest trends and sales strategies in Korea's online accommodation market." published: 2024-06-18T00:00:00+00:00 author: "ONDA 편집팀" category: "Weekly ON" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6670e0fd75a333889199cf1e_WeeklyON_vol127_webflow_cover_1200px.png" canonical: https://global.onda.me/en/blog?slug=vol-127 locale: en --- # Online Sales Guidebook for Independent Accommodation Owners ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. --- #### **In this edition:** 🏠 Online sales guidebook for independent accommodation owners 💡 Travel card wars heat up as overseas trips surge ⌨️ #PopularDestinations #AccommodationFilters #ChinaOutbound #TravelAgencyDownsizing #SleepTourism --- **🏠 Industry insights** ### **Online Sales Guidebook for Independent Accommodation Owners** ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6667e6ea8b9147075676e03d_Frame_4.jpg) Online booking has become the norm in hospitality. According to the Korea Tourism Organization, global tourism's online distribution share is expected to rise from 60% in 2017 to 72% by 2025. **The online accommodation market, already growing fast, is about to get even more fragmented.** As online distribution gains market share and new platforms keep launching, the need to list your property across multiple channels has never been more urgent. That's why ONDA created a **'Pension Sales Guidebook'** to help small and mid-sized accommodation owners succeed online. Drawing on **over 4,000 daily booking transactions** processed through ONDA and years of distribution expertise, this guide covers **the latest market trends and practical sales strategies** for the online accommodation landscape. We hope this resource helps **pension, pool villa, and other independent accommodation owners** navigate the increasingly complex online marketplace. ### 👉[****](https://www.onda.me/pension-plus?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_06_18&utm_content=pensionsalesguidebook) ### **Pension Sales Guidebook preview** ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6670e1ecbe14519c89d3fffb__1111_1166_11ab_1109_1167_11ab__1111_1161_11ab_1106_1162__1100_1161_110b_1175_1103_1173_1107_116e_11a8_1__1_.jpg) ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6670e1d15482d8e41d67e21e__1111_1166_11ab_1109_1167_11ab__1111_1161_11ab_1106_1162__1100_1161_110b_1175_1103_1173_1107_116e_11a8_2__2_.jpg) ### 👉[****](https://www.onda.me/pension-plus?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_06_18&utm_content=pensionsalesguidebook) --- **💡 Hospitality trends** ### **'Travel Cards' — the new battleground for overseas spending** As overseas travel demand surges, **'travel cards' offering perks like waived foreign transaction fees, free ATM withdrawals abroad, airport lounge access, and mileage/cashback rewards have become must-have items for young travelers.** Recently, not only digital banks like Toss Bank and Kakao Bank but also Korea's four major financial groups — Hana, Shinhan, KB Kookmin, and Woori — have launched travel cards. **For banks, these cards are a way to capture younger customers and boost non-interest income, driving intense competition in the travel card market.** Overseas spending on personal cards from eight major Korean issuers hit ₩5.93 trillion by late April, up 31.1% year-on-year. **Debit and check card spending abroad jumped 71.4%**, making travel cards a hot focus for financial institutions. But as competition intensifies, **concerns about profitability are mounting.** Banks are doubling down on differentiated perks to attract Gen Z and Millennial customers — and cross-sell other financial products — so expect the fight to only get fiercer. ### [👉<**Full story**\>](https://www.edaily.co.kr/news/read?newsId=03270166638920408&mediaCodeNo=257) --- **⌨️ News in brief** 1️⃣ **Popular destinations** [👉\[Full story\]](https://www.ajunews.com/view/20240611090546056) **TL;DR:** Seoul ranks 13th, Jeju 34th, Busan 95th in global popularity **The story:** Trip.com released its '2024 Trip.Best' rankings based on user reviews, year-round sales, and popularity. Seoul placed 13th among global destinations, Jeju 34th, and Busan 95th. **What about attractions?** In Asia's Top 100 Family-Friendly Attractions, Everland ranked 68th, Nami Island 99th, and Legoland Korea 100th. 2️⃣ **Accommodation filters** [👉\[Full story\]](https://www.newsis.com/view/NISX20240613_0002772063) **TL;DR:** Star rating is the most-used search filter **The story:** Korean travelers most frequently filter by 'accommodation rating' when searching for stays. Breakfast included, reviews & ratings, pool availability, and free cancellation followed. **What's the vibe?** Koreans show strong demand for 4- and 5-star properties, signaling appetite for luxury travel — but also value practical, cost-effective experiences. **3️⃣ China outbound** [👉\[Full story\]](https://www.webintravel.com/chinese-outbound-surges-by-almost-400-in-2024/) **TL;DR:** Chinese outbound travel surges nearly 400% in 2024 **The story:** According to Sabre, China's outbound travel market grew 400% year-on-year, showing a rapid recovery. South Korea topped the list of destinations from mainland China. **What's next?** Only about 13% of Chinese citizens hold passports, meaning massive growth potential remains. Industry experts say understanding and meeting Chinese traveler needs is critical. **4️⃣ Travel agency downsizing** [👉\[Full story\]](https://www.sedaily.com/NewsView/2DAFOE12CS) **TL;DR:** Major Korean travel agencies shed overseas offices and subsidiaries **The story:** Top domestic travel agencies are trimming operations — closing overseas offices and selling off hotel, duty-free, and entertainment-related subsidiaries — to cut costs. **Why now?** Despite strong post-pandemic performance driven by overseas travel demand, agencies are prioritizing efficiency and profitability through leaner operations. **5️⃣ Sleep tourism packages** [👉\[Full story\]](https://www.mk.co.kr/news/culture/11038964) **TL;DR:** NYC hotels expand sleep-focused stay packages **The story:** More New York hotels are launching 'sleep tourism' packages for rest and recharge as travelers increasingly prioritize quality downtime. **What's included?** Beyond standard amenities like premium bedding and blackout curtains, hotels offer auto-climate mattresses, white noise machines, and sleep-friendly meals and drinks. ---