--- title: "How Ssota Stay Konkuk Built a J-Curve (feat. OaTec)" description: "We visited the newly renovated Ssota Stay Konkuk this week. How did they double their revenue in just three months?" published: 2024-06-25T00:00:00+00:00 author: "ONDA 편집팀" category: "Weekly ON" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/667a76d03b10bed13e2f29f1_WeeklyON_vol128_webflow_cover_1200px.png" canonical: https://global.onda.me/en/blog?slug=vol-128 locale: en --- # How Ssota Stay Konkuk Built a J-Curve (feat. OaTec) ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. --- #### **In This Week's Weekly ON** 🏨 How Ssota Stay Konkuk Built a J-Curve (feat. OaTec) 💡 AI and the Future of Hospitality ⌨️ #KoreaHotelUpdate #Q1InboundTourism #JapanLodgingTax #BankAppTravelServices #MembershipWars --- **🏨 Industry Story** ### **How Ssota Stay Konkuk Built a J-Curve (feat. OaTec)** Last week, we stopped by the freshly renovated Ssota Stay Konkuk. The property recently implemented OaTec's OA PMS, a phone-based access system (no physical card keys—just a rotating passcode sent to guests' phones), and a self-service kiosk to lighten the front desk load. On top of that, they integrated ONDA HUB with the OA PMS to connect with domestic and global OTAs—bringing in international travelers at higher ADRs. In other words: Ssota Stay Konkuk outsourced online distribution to ONDA HUB, ran operations on OaTec's tech stack, and let ONDA&Song handle on-site management. The result? RevPAR and monthly revenue climbed 2–3x in just three months. ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6679074a24a06cb85c8cd533_2.png) It's worth noting this is an older building. No major interior remodel. No paid advertising. ### 👉[****](https://www.onda.me/blog/ssota-seutei-geondaejeomi-3gaeweol-mane-maecul-2baereul-jjigeun-bigyeol-feat-oatekeu?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_06_25) --- **💡 Hospitality Trends** ### **AI and the Future of Hospitality** "AI won't replace humans—but humans with AI will replace humans without AI." (Source: [Harvard Business Review](https://hbr.org/2023/08/ai-wont-replace-humans-but-humans-with-ai-will-replace-humans-without-ai)) Since ChatGPT launched, generative AI has been reshaping nearly every industry. Hotels are no exception. **AI's ability to analyze massive datasets, forecast demand, and make intelligent decisions is fundamentally changing how hotels operate.** ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/6679226f42c2aa6d50381890_AI_2.jpg) AI is already driving innovation across hotel operations, revenue management, sales, marketing, and guest experience. So how far has hotel AI actually come? ### [👉<**AI and the Future of Hospitality**\>](https://www.onda.me/blog/aiga-bulreoon-hotelsaneobyi-mirae?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_06_25) --- **⌨️ Keyword News** 1️⃣ **Korea Hotel Landscape** [👉\[full story\]](https://www.kukinews.com/newsView/kuk202406180042) **TL;DR:** Korea has 896 graded hotels; five-star properties concentrated in Seoul and Jeju **The story:** According to the Korea Tourism Association Central Council, Korea operates 896 graded hotels (1–5 stars): 87 five-star, 132 four-star, 242 three-star, 333 two-star, and 102 one-star. **Five-star breakdown:** One in three five-star hotels is in Seoul. Six provinces—Gwangju, South Chungcheong, South Gyeongsang, and others—have none. (Seoul: 33, Jeju: 20, Busan: 10, Incheon: 8, Gangwon-do: 6, Gyeonggi-do: 3, Daegu and North Gyeongsang: 2 each) 2️⃣ **Q1–Q2 Inbound Tourism** [👉\[full story\]](https://www.etnews.com/20240619000235) **TL;DR:** January–April arrivals hit 89% of pre-pandemic 2019 levels **The story:** Korea welcomed 4.9 million foreign visitors from January to April—89% of the record 2019 volume. Asian arrivals are down 15% vs. 2019, but travelers from other regions are all up. **The shift:** Per-capita spending and average stay length both dropped YoY. The culprit? A +8.4pp surge in leisure travelers and a -3.6pp decline in business travelers. **3️⃣ Japan Lodging Tax** [👉\[full story\]](https://www.yna.co.kr/view/AKR20240623025500073?input=1195m) **TL;DR:** ~30 Japanese municipalities now considering lodging taxes **The story:** As lodging tax adoption spreads across Japan, around 30 local governments are weighing introduction. Twelve areas—Tokyo, Osaka, Kyoto, and others—have already enacted or finalized lodging tax plans. **Why now?** Post-pandemic travel rebound has brought overtourism headaches: inflation, environmental damage, housing shortages. **4️⃣ Bank App Travel Features** [👉\[full story\]](https://www.news1.kr/articles/5451572) **TL;DR:** Korean banks beefing up travel services in their apps **The story:** Major banks are expanding travel features in their mobile apps—foreign exchange, mobile boarding passes, and now accommodation search and booking. **Bigger picture:** Banks aren't stopping at travel. They're layering in shopping, search, and lifestyle services. The super-app race is heating up across banking, mobility, and commerce. **5️⃣ Loyalty Program Wars** [👉\[full story\]](https://www.mk.co.kr/news/economy/11045725) **TL;DR:** Luxury hotels overhauling and upgrading loyalty programs **The story:** Top-tier hotels are revamping membership programs to lock in repeat guests. Some are consolidating property-level programs; others are launching unified group memberships. **Platform angle:** Travel platforms are also turbocharging membership perks. Cross-industry tie-ups—like Yanolja × SPC (Happy Point)—are on the rise. ---