--- title: "Yangyang, Gapyeong, Jeju...Regional Accommodation Pricing Trends" description: "We compared off-season and peak-season pricing trends across 5 major Korean tourist destinations: Gapyeong-gun (Gyeonggi), Yangyang-gun (Gangwon), Jeju City (Jeju), Gyeongju City (Gyeongbuk), and Yeosu City (Jeonnam)." published: 2024-07-24T00:00:00+00:00 author: "ONDA 편집팀" category: "Weekly ON" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66a06b5d8631c8ce5e4aaf55_WeeklyON_vol132_webflow_cover_1200px.png" canonical: https://global.onda.me/en/blog?slug=vol-132 locale: en --- # Yangyang, Gapyeong, Jeju...Regional Accommodation Pricing Trends ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. --- #### **Today's Weekly ON** 🏠 Yangyang, Gapyeong, Jeju...pension/pool villa pricing by region 💡 Booking app users juggle 2+ platforms ⌨️ #NaviDestinations #VacationBudgets #HotelExperiences #TourismSpending #SeoulHotelFAR --- **🏠 Industry Story** ### **Yangyang, Gapyeong, Jeju...Regional Pension/Pool Villa Pricing Trends** Last week, we [looked at pension and pool villa pricing across provinces like Gangwon and Jeju](https://www.onda.me/blog/jeongug-pensyeon-gagyeog-donghyang-gaseongbi-reogsyeori-yanggeughwa?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_07_24). Today, we're drilling down into the details. We compared off-season vs. peak-season pricing in 5 iconic Korean destinations: ▲Gapyeong-gun (Gyeonggi) ▲Yangyang-gun (Gangwon) ▲Jeju City (Jeju) ▲Gyeongju City (Gyeongbuk) ▲Yeosu City (Jeonnam). ### **Gangwon Yangyang...Targeting Gen Z and Millennials** Riding the surfing boom, Yangyang has become one of Korea's top destinations. So what happened to off-season pension and pool villa prices? The standout: **budget pensions in the ₩50,000–100,000 range dropped from 44.3% in 2023 to 33.9% in 2024—a 10+ percentage point decline.** ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66a06bbb450511ba2eac740c_23_24_.jpg) It's a sign of just how hot Yangyang tourism is. [Our nationwide pricing comparison](https://www.onda.me/blog/jeongug-pensyeon-gagyeog-donghyang-gaseongbi-reogsyeori-yanggeughwa?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_07_24) showed that ₩50,000–100,000 properties are gaining share nationally—but Yangyang is bucking the trend, with relatively strong demand even for higher-priced properties in the off-season. In other words, **Yangyang's off-season pricing is spreading across more price tiers instead of clustering at the bottom.** ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66a06bc8450511ba2eac7f4e_23_24_.jpg) The peak season tells a different story. **In 2024, the share of reasonably priced properties (₩50,000–150,000) rose 6.8 percentage points year-over-year.** Competition in the ₩100,000–150,000 band has gotten especially fierce. There's also an interesting divergence from national trends: **even in peak season, demand for luxury properties (₩250,000+) fell in Yangyang.** Yangyang—along with nearby Gangneung—[draws a lot of travelers in their 20s and 30s](https://imnews.imbc.com/replay/2024/nwtoday/article/6570620_36523.html), so there's less family travel and less appetite for high-end stays compared to other regions. In other words, **you can't just jack up peak-season prices and expect bookings to follow—Yangyang demands smarter pricing strategies.** If Yangyang is the surfing mecca, Gapyeong is the pension mecca. **So how did pricing shift in Gapyeong-gun (Gyeonggi)?** And what about **Jeju, Gyeongju, and Yeosu?** ### 👉[****](https://www.onda.me/blog/gapyeong-yangyang-jeju-gyeongju-yeosu-pensyeon-gagyeog-bigyo-teurendeu-yeonghyang-maeu-keuda?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2024_07_24) --- **💡 Hospitality Trends** ### **Booking App Users Juggle 2+ Platforms** The Ministry of Science and ICT released a study on how Koreans use major platform services. It tracked "multi-homing rate" (% using 2+ platforms in the past 3 months) and "switching rate" (% who changed their primary service in the past year)—both revealing. ![(Source: Ministry of Science and ICT press release)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/66a06c1597c45dea49b0f8dd_.png) For booking platforms, 1 in 2 people (51.6%) had used one in the past 3 months. Yanolja led with 35.5% share—but the multi-homing rate was 61.9%, meaning **most users actively compare and use 2+ booking platforms.** Also striking: **booking platforms had the highest switching rate of any category.** With each platform offering different coupons and promotions—and accommodation prices fluctuating constantly—travelers rotate between apps. For properties, that means **you need to be on as many platforms as possible to reach the maximum number of guests.** ### [👉<**Full story**>](https://www.msit.go.kr/bbs/view.do?sCode=user&mId=113&mPid=238&pageIndex=2&bbsSeqNo=94&nttSeqNo=3184748&searchOpt=ALL&searchTxt=) --- **⌨️ Keyword News** **1️⃣ Top Navi Destinations** [👉\[full story\]](https://www.edaily.co.kr/News/Read?newsId=01744966638955832&mediaCodeNo=257) **TL;DR:** Gangwon and Chungcheong top summer navigation searches **The story:** TMAP analyzed 2 years of August driving data and found Gangwon-do and Chungcheong-do are Korea's favorite summer getaways. Outside the Seoul metro area, 42% of trips were headed to Gangwon. **What are people visiting?** In the capital region, people seek out theme parks, islands, valleys, parks, and caves—diverse categories. Outside Seoul, 7 of the top 10 destinations were beaches or water parks, showing a strong water-focused travel pattern. **2️⃣ Summer Vacation Budgets** [👉\[full story\]](https://news.heraldcorp.com/view.php?ud=20240722050107) **TL;DR:** Summer vacation budgets shrink to ₩200,000–400,000 per person **The story:** High inflation is squeezing vacation budgets. Last year, the most common answer was ₩400,000–600,000 per person; this year it's dropped to ₩200,000–400,000. **Where to?** 7 in 10 travelers plan to stay domestic. The top choices: Gangwon-do (31.3%), Jeju (18.1%), Busan (9.1%). **3️⃣ Hotel Experience Consumption** [👉\[full story\]](https://www.metroseoul.co.kr/article/20240717500363) **TL;DR:** Hotels double down on experiential vacation packages **The story:** Korean hotels are rolling out theme-based packages—"watercation" (pools), "beautycation" (beauty), "wellcation" (wellness)—to match consumers' shift toward experience-driven spending. **Why?** The Korea Economic Research Institute says young people who grew up in slow-growth economies now prioritize experiences over ownership—and they're driving consumer trends. **4️⃣ Tourism Spending** [👉\[full story\]](https://www.traveltimes.co.kr/news/articleView.html?idxno=409039) **TL;DR:** Domestic tourist spending down slightly YoY **The story:** Tourism spending by Koreans fell 6.2% in H1 2024 vs. H1 2023. Travel agencies and F&B saw modest gains, but lodging, shopping, and transport all declined. **What about inbound?** Foreign visitor spending jumped ~46% year-over-year, helping offset the domestic drop—but nearly all of that spending is concentrated in Seoul. **5️⃣ Seoul Hotel FAR Incentive** [👉\[full story\]](https://www.hankyung.com/article/2024071835341) **TL;DR:** Seoul offers up to 100% FAR bonus for 3-star+ hotels in redevelopment projects **The story:** New rules allow developers to earn up to double the floor area ratio if they include a 3-star+ hotel in downtown Seoul redevelopment projects—part of the city's push to expand accommodation supply. **Why?** Many 2–4-star hotels closed during COVID. According to Ministry of Culture data, the number of 2–4-star hotels in Seoul [fell 14.5% from 207 in 2019 to 177 in 2022](https://www.hankyung.com/article/2024040755771). ---