--- title: "The Ultimate OTA Analysis Report Is Here" description: "Marketing Analysis and OTA Expansion Strategies to Revitalize Regional Tourism for International Visitors by Korea Tourism Organization" published: 2025-02-03T00:00:00+00:00 author: "ONDA 편집팀" category: "Weekly ON" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/679f31b3de467ee2b4ef2bd5_WeeklyON_vol145_webflow_cover_1200px.png" canonical: https://global.onda.me/en/blog?slug=weeklyon-vol-145 locale: en --- # The Ultimate OTA Analysis Report Is Here ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. --- #### **In This Week's Issue** 🏨 The Ultimate OTA Analysis Report Is Here 💡 Seoul Ranks #1 for Solo Travel ⌨️ #GreenMap #OnlineTourAcquisition #TMPTrialBegins #SeoulAirbnbExpansion #InboundTourismTop8 --- **🏠 Industry Spotlight** ### **The Ultimate OTA Analysis Report Is Here** Where do travel products like accommodations and activities sell best? For businesses targeting international tourists, the question gets even trickier. Enter the Korea Tourism Organization's new report: '[Marketing Analysis and OTA Expansion Strategies to Revitalize Regional Tourism for International Visitors](https://datalab.visitkorea.or.kr/site/portal/ex/bbs/View.do?cbIdx=1129&bcIdx=308575&pageIndex=1&cateCont=tlt02)'👍 The report covers ▲OTA platform overviews ▲common myths vs. realities ▲detailed OTA data ▲regional tourism consulting insights and success stories. ![(Source: Marketing Analysis and OTA Expansion Strategies to Revitalize Regional Tourism for International Visitors)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/679f19ef9b200e597aa0c007_679f190d6fa2c835bf31de7b_1.png) The OTA section is split into two parts: **platforms focused on accommodation and flights (like Booking.com and Expedia), and platforms specializing in tours and activities.** Take Booking.com. **The U.S. accounts for the largest share of traffic, but demand from Europe and elsewhere is strong.** However, for Korean activity listings, you can't search by country — results default to major cities like Seoul or Daegu. ![(Source: Marketing Analysis and OTA Expansion Strategies to Revitalize Regional Tourism for International Visitors)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/679f19ef9b200e597aa0c000_679f19463d13234432853baa_2.png) On Expedia, **89.5% of users are American**, and searches are also city-based. A unique feature: **listings from GetYourGuide and Viator automatically sync to Expedia.** The report also profiles tour/activity specialists like Viator, KONEST, GetYourGuide, Kkday, Klook, and Creatrip. What sets them apart? ### 👉[****](https://www.onda.me/blog/ota-bunseog-ggeutpandaejang-bogoseo-culgan?utm_source=stibee&utm_medium=email&utm_campaign=newsletter-2025_02_03) --- **💡 Hospitality Trends** ### **Seoul Ranks #1 for Solo Travel** [**👉\[Full story\]**](https://www.hankyung.com/article/202501314876g) From January to November last year, Seoul welcomed 12.12 million international tourists — **95% of pre-COVID 2019 levels.** The city also earned 'Best MICE City' for the 10th straight year at the 2024 Global Traveler Reader Awards, further cementing its global reputation. ![(Eunpyeong Hanok Village, Source: Seoul Metropolitan Government)](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/679f33bef1d47d58cc9e96ce_679f334bf6e357d0bf94ef30_4.png) Seoul was also named **the #1 city for solo travelers** by TripAdvisor. The blend of tradition and modernity, plus 24-hour safe public transport, won international travelers over. This year, the Seoul city government plans to roll out special content for individual travelers, including 'Seoul Edition 25' and 'Soul Spot.' The goal: achieve the **'3·3·7·7 Tourism Era'** — 30 million visitors, ₩3 million spending per visitor, 7-day average stay, and 70% return rate. --- **⌨️ Keyword News** **1️⃣ The Green Map** [**👉\[Full story\]**](https://www.joongang.co.kr/article/25310175) **TL;DR:** Naver Map is the first app foreign visitors download when they land in Korea. **The story:** When you arrive somewhere new, the first thing you do is open a map app. Globally, that's usually Google Maps — used by a billion people every month. But in Korea, more than half (56.2%) of foreign tourists use Naver Map. That beats Google Maps (33.9%) by a mile. (2023 Ministry of Culture, Sports and Tourism / Korea Tourism Organization) **2️⃣ OnlineTour Acquisition** [**👉\[Full story\]**](https://www.yna.co.kr/view/AKR20250123025500030?input=1195m) **TL;DR:** Yeogi Eottae acquires OnlineTour to expand outbound business. **The story:** Yeogi Eottae announced it's bringing OnlineTour — a company it first invested in back in 2021 — fully in-house as a subsidiary to strengthen synergies. Founded in 2000, OnlineTour is a legacy outbound travel agency specializing in real-time flight search, booking systems, package tours, corporate group services, and local tours. **3️⃣ TMON/WeMakePrice Trial Begins** [**👉\[Full story\]**](https://www.newsis.com/view/NISX20250121_0003041073) **TL;DR:** Prosecutors allege ₩1.85 trillion in merchant payouts was diverted. **The story:** Prosecutors say TMON and WeMakePrice — both operating as e-commerce platforms with payment gateway services — abused their custodian role over merchant settlement funds and funneled the money into Qoo10 Group accounts like a personal treasury. CEO Ku and others have denied the charges, claiming they weren't aware of the delayed settlements during pre-trial hearings. **4️⃣ Seoul Pushes to Expand Airbnb Rules** [**👉\[Full story\]**](https://www.news1.kr/local/seoul/5667001) **TL;DR:** Seoul asks the government to let 20-30+ year-old buildings operate as foreign guest houses if they pass safety checks. **The story:** Seoul recently asked the Ministry of Culture, Sports and Tourism to ease regulations on city homestay licenses for foreign tourists. The proposal: allow buildings older than 20-30 years to register as Airbnb-style accommodations or foreign guest houses if structural safety is verified. Currently, reinforced concrete buildings over 30 years old and non-reinforced concrete buildings over 20 years old can't operate as city homestays in Seoul. **5️⃣ Top 8 Inbound Destinations** [**👉\[Full story\]**](https://www.hotelrestaurant.co.kr/news/article.html?no=15116) **TL;DR:** Booking.com reveals the Korean destinations foreign tourists booked most. **The story:** Booking.com released its list of Korea's most-booked destinations and accommodations by international travelers last year. The lineup includes Gimpo Marina Bay Seoul, Sono Calm Goyang, and six others. ---