--- title: "How Will Korea Open Homesharing to Domestic Travelers?" description: "What policy framework is needed to make homesharing work for Korean travelers — not just foreign tourists?" published: 2025-10-22T00:00:00+00:00 author: "ONDA 편집팀" category: "Weekly ON" image: "https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/68f8ba2195103c71182e26e2_WeeklyON_vol158_webflow_cover_1200px.png" canonical: https://global.onda.me/en/blog?slug=weeklyon-vol-158 locale: en --- # How Will Korea Open Homesharing to Domestic Travelers? ⚠️ All rights reserved. Cite this piece as 'ONDA (온다)' when quoting. --- #### **In this edition** 🏨 How will Korea open homesharing to domestic travelers? 💡 Lodging discount coupons: the first week matters most ⌨️ #ChatGPTHotelBooking #HomesharingDeregulation #ChuseokDomesticTravel #SeoulCentralization #JejuForeignMZ --- **🏠 Industry Story** ### **How Will Korea Open Homesharing to Domestic Travelers?** The new administration — launched last June — has been [signaling](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cubmV3czEua3IvZWNvbm9teS90cmVuZC81OTMzNTA4) it will **lift the domestic travel ban on homesharing platforms**. The idea: stabilize the ecosystem with local demand first, then scale up lodging capacity for inbound tourists. Opening homesharing to Koreans could unlock ▲**stable baseline demand ▲economies of scale ▲quality standardization and professionalization**. But the most important shift? **Differentiated supply across regions**. Not just Jeju, Gangneung, and Busan — but smaller cities that have struggled with lodging shortages. That ties directly to the government's 'regional tourism revitalization' agenda. ### **What's the government's likely game plan?** The administration kicked off formal discussions through a service-industry task force in October 2025. But no concrete implementation roadmap yet. Based on policy debates from the previous administration and international precedents, **here's how we expect things to unfold over the next 2–3 years**. (This is ONDA's projection — take it as a reference, not gospel 😀) ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/68f8ba5530b6e793534bf483_1.jpg) ![](https://zqcfqfqgiyckyhazcfrk.supabase.co/storage/v1/object/public/blog-images/webflow/6316f3f75130788ec2d762dd/68f8ba68c3967daf511d206c_2.jpg) ### **What problems could this create?** Traditional hoteliers aren't happy. Their position: "We're drowning in regulations and compliance costs. Homesharing hosts sidestep all of it." They see **a massively uneven playing field** — with legacy operators bearing the regulatory burden alone. Renters and residential tenants have their own concerns: **rent hikes, noise, trash, erosion of residential rights**. Meanwhile, local governments — tasked with enforcement — may push back against what the central government wants to fast-track. So: **What policies would actually make domestic homesharing work?** ### 👉[****](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cub25kYS5tZS9ibG9nL25hZWd1Z2luLWdvbmd5dXN1Z2JhZy1oZW95b25nZXVuLWVvZGRlb2hnZS1jdWppbmRvZWxnZ2E_dXRtX3NvdXJjZT1zdGliZWUmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249bmV3c2xldHRlci0yMDI1XzEwXzIy) --- **💡 Hospitality Trends** ### **Lodging Discount Coupons: The First Week Matters Most** [**👉\[Full story\]**](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cuc3VrYmFrbWFnYXppbmUuY29tL25ld3MvYXJ0aWNsZVZpZXcuaHRtbD9pZHhubz02NjMwMg) Every year, the government rolls out **lodging discount coupons** to stimulate domestic travel and regional tourism. The fall edition of the 'Lodging Sale Festa' just wrapped. The winter edition is coming soon. Operators are optimistic. But when does it actually pay to move fast? According to [Shinhan Card's Big Data Lab](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cuc2VvdWx3aXJlLmNvbS9uZXdzL2FydGljbGVWaWV3Lmh0bWw_aWR4bm89NjcwMjc2), **the first week drives the biggest lift**. During the fall campaign's opening week (Aug 20–26), **bookings rose 5%, spending rose 10%, and average order value rose 4%** vs. the prior week. Higher-value bookings (₩70k+) jumped from 37.5% to 38.8% — people traded up. For the winter edition: **front-load your exposure and conversion efforts in week one**. --- **⌨️ Keyword News** **1️⃣** **ChatGPT Hotel Booking** [👉\[Full story\]](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cuY2hvc3VuLmNvbS9lY29ub215L3RlY2hfaXQvMjAyNS8xMC8wNy9EUkhDWVdCNzVORlJaRVBDNUNLUkhaVUdGRS8) **TL;DR:** Soon you'll book hotels through ChatGPT **The story:** ChatGPT will launch travel app integrations. Example: "Book a 3-night Tokyo hotel on Booking.com" → ChatGPT opens Booking.com, surfaces options, and lets you complete checkout in-chat. **2️⃣ Homesharing Deregulation** [👉\[Full story\]](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cuc2VkYWlseS5jb20vTmV3c1ZpZXcvMkdaNEhNTEYwVC9HRDAxMDE) **TL;DR:** Government easing homesharing rules **The story:** With inbound tourism surging and lodging supply tight, the government is relaxing homesharing regulations — allowing older housing stock to register, lowering foreign-guest service standards, and exploring domestic access to Airbnb. **3️⃣ Chuseok Domestic Travel** [👉\[Full story\]](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cuZXRuZXdzLmNvbS8yMDI1MTAwOTAwMDA1NQ) **TL;DR:** Chuseok holiday drives domestic travel spike **The story:** Per Nol Universe, domestic lodging bookings during this Chuseok were up 65% YoY. Gangwon-do took 18% of bookings (top region). Biggest growth: Jeollanam-do and Gyeongsangbuk-do. **4️⃣ Seoul Centralization** [👉\[Full story\]](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cua3VraW5ld3MuY29tL2FydGljbGUvdmlldy9rdWsyMDI1MDkyNDAwOTk) **TL;DR:** Inbound tourists still overwhelmingly concentrate in Seoul **The story:** Last year, 78.4% of inbound visitors went to Seoul — nearly 5× Busan's 16.2% share. The capital's gravitational pull on foreign tourists remains extreme. **5️⃣ Jeju Foreign MZ** [👉\[Full story\]](https://event.stibee.com/v2/click/NTU2OTkvMzA1MDk1OS8yMzU1OS8/aHR0cHM6Ly93d3cuc2VvdWwuY28ua3IvbmV3cy9zb2NpZXR5LzIwMjUvMTAvMDgvMjAyNTEwMDg1MDAwMDY_d2xvZ190YWczPW5hdmVy) **TL;DR:** Foreign Gen Z and Millennials flock to Jeju **The story:** In 2024, Korean Gen Z/Millennial visitors to Jeju edged down to 53.3%. But **foreign Gen Z/Millennials hit 78.8%** (~1.5M visitors). Spending patterns differ: Koreans prioritize F&B → transport → activities → shopping → lodging. Foreign visitors go lodging → F&B → shopping → activities → transport. ---