ONDA participates in Expand North Star 2023, marking foray into Middle East hospitality tech market

ONDA participates in Expand North Star 2023, marking foray into Middle East hospitality tech market

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• Expand North Star 2023, global startup event featuring global startups from over 100 countries

• ONDA, focusing on the promotion of ‘Dive’, a customized PMS for premium hotels and resorts

• ONDA, marking its entry into the Middle East hospitality technology market

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(Seoul, South Korea - October. 11. 2023) ONDA, a South Korean hospitality technology company, is participating in Dubai’s largest startup and investor event to mark its entry into the Middle East hospitality technology market.

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ONDA (CEO Hyun-seok Oh) announced its participation in ‘Expand North Star 2023’ from October 15th to 18th at the Dubai Harbour, UAE.

Expand North Star 2023 is an event hosted annually by the Dubai Chamber of Digital Economy, which brings global startups from over 100 countries and more than 1,000 venture capital firms from around the world. ONDA will be participating in the ‘Expand North Star Korea Pavilion’ presented by Korea Software Association.

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At the event, ONDA will be showcasing ‘Dive’, a cloud-based customized PMS for upscale hotels and resorts, and ‘Hotel Plus’, an integrated solution for hotel room sales and operation efficiency. ONDA believes that Dive, in particular, has a great potential to replace complex and heavy conventional PMS and can be a gamechanger in the global hotel market as it expands overseas.

ONDA plans to generate significant business opportunities through North Star 2023 and will be engaging with various local investors and seeking cooperative discussions with global hotel chains and hospitality tech companies.

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ONDA has been making inroads into the global hotel market since 2022 and claims 2023 as a key year for overseas expansion. ONDA has upgraded ONDA HUB (formerly ONDA GDS), the core of its B2B online distribution platform business, and is pioneering the digital transformation of global hotels with a cloud-based PMS(Dive, Wave G) and booking engines.

Hyun-seok Oh, CEO of ONDA, said "Our participation in Expand North Star 2023 provides a golden opportunity to introduce ONDA’s advanced technology to the global hotels." He added, "We extend our gratitude to KOSA (Korea Software Industry Association) and GDIN (Global Digital Innovation Network) for their invaluable support.”

ONDA is a hospitality technology and data company that distributes around 70% of the domestic online accommodation booking market in Korea. It has built strong partnerships with major global tech companies, including becoming the first Airbnb Preferred Partner and the first Google Hotel partner in Korea.

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In 2022, ONDA was selected for “The Baby Unicorn Project” by the Ministry of SMEs and Startups, and was named in the Financial Times list, "Asia-Pacific High-Growth Companies” for the second consecutive year in 2022-2023. In Skift’s "Global PMS Vendor" list, a renowned U.S. travel research company, ONDA ranked 34th, becoming the first Korean company to do so. With such significant strides, ONDA is on track to become a leading player in the global hotel tech market.