weakly news briefing

How AI transforms online travel booking?

ONDA Weekly Hospitality News Briefing vol.2

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📈Top Story

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[Morgan Stanley] How AI Can Transform Travel Booking

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In the evolving landscape of travel booking, AI is carving out a significant role. How will AI streamline and personalize the travel booking experience?

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AI will impact a more interactive, personalized, and efficient process where AI assists travelers in real-time, making the journey from search to booking seamless.

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AI-powered online travel agents are predicted to emerge, offering dynamic interactions and updates. AI can enhance brand loyalty programs, making them more responsive and personalized, and ensuring that direct booking campaigns are highly effective. The integration of AI is expected to shift from a mere concept to a practical solution that offers real-time personalization and efficiency.

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Beyond bookings, AI will also impact content personalization, marketing efficiencies, engagement during and post-trip, automated customer service, and revenue management. AI is not just about automating processes but is geared towards enriching the customer experience, ensuring that each interaction is tailored, responsive, and intuitive.

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💡Tech Trends

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[JLL] Why new technology is coming to hotels

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Technology is taking center stage in hotels worldwide, reshaping guest experiences and addressing the ongoing labor shortage in the hospitality industry.

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According to a survey by JLL, more than 20% of hotel operators in Asia Pacific expect labor costs to increase at least 20% from pre-pandemic levels next year. Also, with labor shortages becoming increasingly pronounced, implementing advanced technologies ensures hotels continue to operate effectively while maintaining high service standards.

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The role of technology in bolstering operational efficiency, especially in key areas like food and beverage and front desk services. Examples include Marriott's mobile app, enabling guests to communicate requests in real-time, enhancing service efficiency and guest satisfaction.

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These strategic investments in technology are not solely about cost-cutting but are intricately linked to enhancing the overall guest experience. As labor costs are expected to rise, the integration of advanced hospitality tech is viewed as a necessary step to ensure the industry's sustainability and growth.

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✔️Weekly Scrap

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Technology

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Online Travels

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Tourism

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Hotels & Short-term Rentals