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The State of Holiday Travel and the Outlook for Q4 2023 by Deloitte

ONDA Weekly Hospitality News Briefing vol.5

📈Top Story

[HNR Hotel News] Deloitte: Holiday Travel is Cleared for Takeoff

Deloitte's "2023 Holiday Travel Survey" report indicates a strong rebound in travel, with 48% of Americans planning trips between Thanksgiving and mid-January and an average budget of $2,725. 

Hotels are the preferred choice for 56% of travelers, reflecting a significant increase from last year.

Baby Boomers are increasingly active, with younger generations like Gen Z planning to spend more. Although overall trips are fewer and shorter, spending is up, with family and relaxation driving holiday plans. 

Less travel is attributed to financial concerns, while health and disruption worries have eased. After  the pandemic, it has shifted preferences, with a rise in international travel and hotel stays, and social media's influence on travel decisions, especially among younger travelers.

Sustainability is a focus for Gen Z and Millennials. Remote work allows travelers to extend trips, and "laptop luggers" are planning longer stays to work while traveling. 

The survey reveals an optimistic outlook for the travel industry with a blend of traditional holiday travel and new trends shaped by technology and remote work.

💡Tech Trends


The multi-modal AI is influencing various industries, including travel. The integration of these functions is transforming the way travelers interact with services, moving away from screens and keyboards to more intuitive, natural interactions.

  • Text-to-Audio - Companies can now provide highly realistic audio from written content, enhancing accessibility and customer engagement in travel applications.
  • Audio-to-Text - Improved voice recognition technology allows for more accurate customer service and accessibility in travel bookings.
  • Text-to-Image - The travel industry could leverage advances in image generation for marketing and visualizing destinations.
  • Image-to-Text - This feature can enhance the travel experience by providing instant information about sights and scenes captured in photos.
  • Text-to-Video and Video-to-Text - Though still developing, these could revolutionize how travel experiences are shared and promoted online.

As multi-modal AI’s capabilities grow, travelers might soon find themselves booking tours and accessing travel information through simple voice commands, bypassing the need for screens.

In summary, as AI technologies become more integrated into our sensory experiences, they hold the potential to vastly improve the efficiency and enjoyment of travel planning and discovery, marking a significant shift in the travel industry's approach to customer interaction and service delivery.

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