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Hotels now offer substantial discounts during Black Friday and Cyber Monday, generating a spike in bookings and sales.
[H Trends] Revenge Travel is Here to Stay, Visa Study Reveals
In the ever-evolving landscape of travel, one thing is becoming increasingly clear: the shift towards digital is not just about how we book our trips or share our experiences, but also how we manage our finances on the go. The move towards digital payments, encompassing credit cards, mobile payments, and even QR codes, is rapidly transforming the travel experience.
A recent Visa survey sheds light on this changing trend, particularly in the Asia Pacific region. In a stark contrast to the pre-pandemic era, only 30% of travelers in this region carried cash on their journeys this year, a significant decrease from the 79% recorded in 2020.
The shift isn’t just noticeable in Asia Pacific. A U.S. survey revealed that nearly half of the travelers faced various challenges when traveling with cash. Common inconveniences included the hassle of safeguarding cash, the need to find currency exchange services, and the risk of losing or having it stolen. Interestingly, many travelers ended up with about $40 in unused local currency by the end of their trips, often leading to impromptu spending just to use up the leftover cash.
The COVID-19 pandemic has played a pivotal role in accelerating the adoption of digital payments. Travelers have grown to appreciate the ease and convenience that these digital methods offer, significantly enhancing their overall travel experience. As we move forward, the demand for digital payment solutions is only expected to rise, driven by a global community of travelers seeking efficiency, safety, and convenience in their journeys.
[Travel Tomorrow] International tourism to reach almost 90% of pre-pandemic levels by the end of 2023
The World Tourism Organization's latest data indicates a robust recovery in international tourism, with the sector regaining 87% of its pre-pandemic levels in the first nine months of 2023. This trend suggests a potential recovery of nearly 90% by the year's end. Approximately 975 million tourists traveled internationally during this period, marking a 38% increase compared to 2022.
The third quarter of 2023 witnessed a 22% rise in international tourist arrivals, buoyed by a strong Northern Hemisphere summer season. By July 2023, arrivals nearly reached pre-pandemic levels at 92%, the highest since the pandemic's onset, with international tourism spending approaching $1.4 trillion, about 93% of 2019's earnings.
Regionally, the Middle East leads the recovery, exceeding pre-pandemic levels by 20%. Europe, the largest destination region accounting for 94% of its pre-pandemic figures, driven by intra-regional demand and visitors from the United States.
Africa and the Americas also showed strong recovery, with Africa regaining 92% and the Americas 88% of their pre-pandemic visitor numbers, particularly bolstered by U.S. interest in the Caribbean.
In contrast, Asia and the Pacific lagged behind, achieving only 62% of pre-pandemic levels due to slower reopening. However, recovery rates vary within the region, with South Asia nearly reaching pre-pandemic levels, but North-East Asia recovering only about half.
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